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	<title>Comments on: Ask the Expert: What’s your brand promise and what is it wearing?</title>
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	<description>Branding stories, insights and consulting to boost your biz - and your brain</description>
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		<title>By: Ask the Expert: Using social media to delight &#38; provoke, plus how studios know whether to cast Ashton or not</title>
		<link>http://red-slice.com/2010/01/ask-the-expert-whats-your-brand-promise-and-what-is-it-wearing/comment-page-1/#comment-32</link>
		<dc:creator>Ask the Expert: Using social media to delight &#38; provoke, plus how studios know whether to cast Ashton or not</dc:creator>
		<pubDate>Thu, 07 Jan 2010 18:32:31 +0000</pubDate>
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		<description>[...] 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, [...]</description>
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