http://red-slice.com/2010/02/be-careful-how-you-sell/ Branding stories, insights and consulting to boost your biz - and your brain Fri, 11 May 2012 15:46:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://red-slice.com/2010/02/be-careful-how-you-sell/comment-page-1/#comment-255 Red Slice Wed, 04 Aug 2010 23:34:31 +0000 http://red-slice.com/2010/02/be-careful-how-you-sell/#comment-255 Great points Natalia. Sometimes you feel like you need to take a shower after hearing some people speak and sell! You are spot on with focusing on the audience that will welcome the solutions you are offering. It's just like good marketing: you need to deliver on their expectations and meet their needs. Only when people are open to your message will they hear it. Great points Natalia. Sometimes you feel like you need to take a shower after hearing some people speak and sell! You are spot on with focusing on the audience that will welcome the solutions you are offering. It’s just like good marketing: you need to deliver on their expectations and meet their needs. Only when people are open to your message will they hear it.

]]> http://red-slice.com/2010/02/be-careful-how-you-sell/comment-page-1/#comment-253 Natalia M. Sylvester Wed, 04 Aug 2010 22:36:13 +0000 http://red-slice.com/2010/02/be-careful-how-you-sell/#comment-253 I've seen this, too, and it's always been so uncomfortable to watch. I was recently at a networking event where the speaker (a really great person, well-loved by all) started pitching the audience even though they'd been invited to speak on overcoming challenges. It got to the point that people were clearing their throats, obviously annoyed. It gave off a very sleazy image, and that's not an easy thing to disassociate from a person's brand. What's worse is that it also erased a lot of the good impressions he'd made previously. I seriously doubt the "in everyone's face" approach is making either one of these people a ton of money. It's like throwing spaghetti at a wall to see what sticks versus targeting in on the audience that would welcome the solutions you're offering them. I’ve seen this, too, and it’s always been so uncomfortable to watch. I was recently at a networking event where the speaker (a really great person, well-loved by all) started pitching the audience even though they’d been invited to speak on overcoming challenges. It got to the point that people were clearing their throats, obviously annoyed. It gave off a very sleazy image, and that’s not an easy thing to disassociate from a person’s brand. What’s worse is that it also erased a lot of the good impressions he’d made previously. I seriously doubt the “in everyone’s face” approach is making either one of these people a ton of money. It’s like throwing spaghetti at a wall to see what sticks versus targeting in on the audience that would welcome the solutions you’re offering them.

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