Today, I’ve got a special treat for you.
As I always say, getting an expert to give an unvarnished, unbiased view of your brand is always a good thing. You might know in your own pretty little head what you intend to communicate but you may be too close to your business to see that something’s getting lost in translation.
Well, today, I’m drinking my own Kool-Aid. Seth Leonard, web guru extraordinaire, and I recorded this lovely video for your benefit. In it, he audits my own Red Slice website to see what works and what doesn’t and offers you valuable tips you can apply to your own online efforts.
Highlights include:
- Where to place a newsletter sign up option for maximum response
- Why every single page needs a call to action or goal for the viewer
- When to use “we” vs. “me” language (listen up, Solopreneurs)
- What you don’t know about the order of your navigation bar options that could be impacting your click through rates
And other goodies that are easy to do and can help better engage your audience. So take a peek at this killer video. And PS, I have not made these changes yet so you can see what he’s talking about, but plan to very soon.
{ 2 comments… read them below or add one }
Great great post and video Maria- I especially like what Seth says about having a goal and Call to Action for each page. Many people have the “If I build it, they will come and they will buy” mentality. Keeping the idea in mind that your website is part of a courtship with areas of flirting(click here, download this, visit here) cues, it helps give a better perspective of the purpose of a solid site.
I admire you taking the plunge and allowing a fellow creative to review your site and letting us learn from it.
Cheers,
Pia
Thanks Pia! While I may be a brand strategist, I’m not a website expert and that’s why I always advocate going direct to an expert in a certain area to save time and get the right advice. I learn how to do things the right way from the start rather than making mistakes that will cost me time, money and headache!
Branding (and marketing) is always a courtship, as I say. You would never propose on the first date so why do we expect buyers to just buy from us from one campaign or interaction? You have to lead them through the buying cycle and your website really is no different from other tactics you employ. Seth’s advice on the CTA for each page was brilliant. Can’t wait to make these changes!