ABOUT THE BLOG

Let me show you around the Red Slice blog so you can see what juiciness awaits….

a slice of ADVICE

“Should I launch my business first, and build my website later?”

“I know that my messaging needs to target my ideal customers — but I don’t know how to find them!”

“How can I convince my CEO to pump up our marketing budget?”

Answers to your juiciest questions on messaging, branding & client attraction — with a crisp, concise & ever-so-subtly contrarian slant. Take a peek at this sample.

a slice of INSPIRATION

From logo design that pops off the screen, to riveting books that reframe your world, to spirited movies, music, theater and dance — and every experience in between.

Graffiti art, ancient tablets, and that Italian restaurant down the block — irreplaceable inspiration is nestled where you least expect it. Get inspired with a sample post.

a slice of ADVENTURE

What does sampling a peppery Zinfandel at a family-owned vineyard have to do with brand positioning + service packaging?

And how will spying at your local Starbucks make you a better communicator — at work, at home, and at play?

Embark on an armchair adventure, and experience extraordinary insights with all five senses — engaged. Explore one of my past challenges.

a slice of STRATEGY

Pure, unadulterated marketing, brand positioning, & entrepreneurial wisdom.

New trends with staying power. Old standbys with inarguable value.

What to embrace, what to avoid, and what to attempt — with steady discernment.

From Search Engine Optimization to joint-venture content creation, I’ll shine the spotlight on the critical principles that’ll build your brand & bolster your business. Get your pencils out for this juicy bit of past strategic advice.

a slice of AMUSEMENT

Brands that wobble — and comeback kings. Award-winning campaigns, and what-were-they-thinking escapades. Plus, musings about reality TV, road rage and real-time media snafus — and how our 24/7 edu-tainment culture impacts the stories we tell, and the products we sell.

Watch as I unpack and critique life’s most interesting happenings, with logic and levity — and the occasional incredulous sigh. Enjoy this oldie but goodie from the archives.

a slice of BRILLIANCE

Marketing megastars — and a few rising talents — interviewed with thoughtful  finesse and infectious fascination.

Find out what the pros (behind the pros) are reading, eating, watching & adoring…and the unvarnished stories behind their sky-high success. Enjoy this hearty past post from the archives.

 

Now get yourself back to the most current blog musings, mischief and madness. And please chime in on the Comments!

Got a tip for future articles or a Slice of Advice burning question to answer? Please send me a message and I will do my best to oblige.

Located in the San Francisco Bay Area and providing services worldwide.