Today’s marketplace is noisier than ever and customers not only expect, but demand killer value from you even before they spend a dime. (Tweet this!)
But how can you create compelling free content that engages, informs and delight people enough to keep coming back for more – and eventually buy from you?
Special treat for you guys today: I’m sharing this 30-minute info-rich, delightful and useful free video interview with Betsy Talbot, author and co-creator of Married With Luggage. (they are personal friends and I’m a huge fan so check them out and enjoy their resources for entrepreneurs with big dreams!)
Betsy penned an awesome article for Copyblogger about what the male stripper movie Magic Mike can teach you about engaging your audience and giving them what they really want. I just had to take a deeper dive with her on these tips as they relate to your brand strategy.
In this free video, we discuss 5 sizzling tips for getting your audience all hot and bothered.
You’ll learn how to communicate your brand and you’ll also discover copywriting and messaging tips that will create a “love connection” with your fans.
Yes, it’s about 30 minutes. But it’s super useful. trust me. The tips we’ll discuss in the video:
- Know what you are really selling
- Grab their attention
- Provide consistently compelling content
- Reward loyal fans
- Promote new talent
And PS, there’s a BONUS tip for you: Make the ask. A little extra just to show you how much I love you.