Want to know what, exactly, we’ll be covering during this course of customer and client landing, business branding insight?
Module 1: What is Brand and Why Does it Matter?
DISCOVER what brand really means and why it matters to your bottom line
LEARN the differences between branding, marketing and PR and how to use each
UNDERSTAND the marketing buying cycle
ARTICULATE what you do and why it matters
Module 2: Articulating your Brand Mission and Goals
LEARN the difference between a mission and vision statement
CLARIFY your own brand mission and vision
ARTICULATE your business values
DETERMINE your brand goals to measure progress and success
Module 3: Focusing on Your Ideal Customers and Clients
IDENTIFY the most relevant target audiences to pursue with your limited time and resources
DISCOVER how a detailed customer character sketch makes your brand more attractive and guides your investments.
GAIN clarity and focus around your audience and market to save your sanity – and wallet.
Module 4: Making Your Brand Stand Up and Shine
ASSESS your strengths and weaknesses
ARTICULATE your brand attributes, tone and personality LEARN a new way to look at competition
DETERMINE why you are different from – and better than – your competition
Module 5: Crafting a Clear Compelling Message
LEARN what a messaging platform is and how to build one for clarity and consistency.
CRAFT a winning elevator pitch for the media, networking or business development.
DISCOVER what a Key Messages document can do for efficiency and consistency.
Module 6: Seducing your Audience with Great Content
DISCOVER crucial copywriting tips to take your copy from boring to brilliant.
EXPLORE what blogging will – and won’t – do for your business.
GAIN tips on how to blog effectively and leverage it for maximum impact and reach.
LEARN how to efficiently manage and integrate your social media content.
Module 7: Putting your Brand Strategy into Action
UNDERSTAND the role of mission and vision in brand, hiring, customer inspiration, partners.
LEARN how to put together your brand strategy, Visual ID and marketing plan
DISCOVER how typeface, color and imagery impact brand perception.
EXPLORE how to work with designers, writers and consultants.
DETERMINE how and when to pitch the media, now that you know your story.
Plus two free bonus reports and access to my exclusive private Facebook mentoring group so you can pose questions and seek advice as you go with other like-minded change makers and entrepreneurs.
Imagine. Seven modules to a totally branded, perfectly marketed business. Plus so much more.
For just $79. Holy smokes!
Otherwise, sign up for a preview of the course to test it out before signing up.