Build your own brand strategy

Build Your Own Brand Strategy in 10 Easy Steps

This eBook is no longer available, as I’m busy crafting an exciting new print and electronic FULL LENGTH book for you, available Spring/Summer 2010 through Northern Lights Press.

“Lucky is the person that acquires this primer from Red Slice. The amount of guidance and information packed in here serves as a wonderful map for any budget-strapped entrepreneur or small business looking to create or improve their brand strategy. I highly recommend it!” – Rebecca Rodskog, Life Coach and Consultant, Rodskog Change Consulting (www.rodskog.com)

The book will offer a step-by-step approach to easily craft a strong brand strategy that will help you:

  • Save time and money with designers, writers, printers – as well as on marketing programs
  • Make hundreds of business decisions more easily to create a consistent brand experience
  • Understand the differences between marketing, branding and PR so you spend wisely
  • Share your vision consistently by choosing the right partners and employees
  • Clearly and consistently attract the right audience at the right time with the right message
  • Craft company messaging and positioning – and an elevator pitch – that works
  • Inspire customer loyalty
  • Break away from the pack and grow your business

“What I love is your refreshing candor and touch of irreverent. The Karen Hughes story, Apple vs. Microsoft, etc. I’ve spent the past couple of…weeks working with a few start-ups who should read this book about 8 zillion times!” – Sarah Browne, social media strategist, market researcher, Award-winning writer, and innovation maven, The Guru of New (http://blog.guruofnew.com/)

To be the first to hear when this book is available, please sign up for the Red Slice Brand Bites newsletter or join our Facebook Fan Page.