How Starting With No Gets You to Yes

Start with No (blog)

I’ve got a confession to make. The past few months have been full of angst for me over a simple and tired question you’ve most likely faced yourself: What do I want to do when I grow up? Now, I realize this is ridiculous coming from a 40-something wife, mother and business owner who seems to have it all locked down. I mean, seriously, shouldn’t I be all grown up by now? Surely publishing … [Read more...]

What Happens When You Don’t Match Your Brand

match BLOG

A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t particularly noteworthy; many of us have found ourselves on a … [Read more...]

How to Understand Your Competitors Without Falling Into a Jealousy Trap

04.07.15 jealousy TWITTER

Stop me if this sounds familiar. An intelligent, experienced marketing professional gives you the sage advice to keep an eye on what your competitors are doing. So you do. You subscribe to their newsletters. You pore over their lush, beautifully written blog posts. You stalk their social media profiles and notice that their followers number is in the tens of thousands. You read all their … [Read more...]

Stuck? 4 questions to summon your inspirational muse

03.24.15 Summoning your muse (blog)

Everywhere you look these days, it seems inspiration is on everyone’s mind. Inspiration for your business, your family life, your soul. Heck, inspiration to help you find – and make – meaning in your world. I’m currently working with two clients who are all about inspiring others in unique ones: one teaches mindfulness principles so that manic people can take a breath, shift perspective and … [Read more...]

Leprechauns, Charms and the Space to Make Magic

03.17.15 Recharging (blog)

I took two weeks off for vacation and prepped everything in my life for a work detox. I call it a “work detox” not a full-on digital one, because I specifically set things up to take a break from work email, while still enjoying personal connections via social media: Coordinating a meetup with a friend via Twitter. Posting pics of my sweet babe playing among neon lights at London’s Museum of … [Read more...]