3 Crafty + Creative Ways to Set Goals

02.24.15 setting goals (blog)

Are you tired of goal setting? Confession time: I’m kind of over it. This, from the woman who used to lay out her new year’s goals in nice neat bullets, organized by category: Fitness, Career Travel…I even had a category for Fun. The woman who makes lists and loves to be measured, assessed, graded. “You’ve never met a test you didn’t like,” says my husband. Yes, I’m a recovering goal … [Read more...]

Heed the mouse: Who do you serve and what do they need?

02.17.15 Brands for all markets (blog)

A trip to Disneyland and my husband’s profound comment recently put me in my place. Here’s the tale: In my own book, Branding Basics for Small Business (2nd Edition), there’s a passage titled: All Markets Have a Brand Need. In it, I seek to clarify that “brand” is not just about high-end “luxury brands” but about being clear and consistent in the audience you reach and the market need you fill. … [Read more...]

4 Clever Ways to Make it Easy or Others to Promote You

2.3.15 help others promote you (blog)

Whether you’re launching your website, promoting a special deal or simply sharing with the world your newest creation, one of the best ways to exponentially reach more people with the news is to partner up. We’ve all done it: You create this gorgeous new 6 week course or value-packed free webinar and you send an email to your friends, family and colleagues asking them nicely to “Please share … [Read more...]

Should you silence the critics? 4 tips to filter criticism

1.27.15 treat critics (blog)

Criticism sucks. No getting around it. Regardless of how good your intentions or how crazy the critic, it never ceases to be a punch to the gut. Here’s the thing: Good intentions can’t protect you from criticism. (Tweet this!) As you may know, I survived a near-fatal brain aneurysm rupture and wrote a book about it to be a voice for brain injury survivors, as well as help anyone bounce back … [Read more...]

How to Use a Press Release

1.20.15 press release (blog)

Ah, the poor press release. It’s been abused, distorted, asked to work miracles and is one of the biggest marketing and brand awareness misconceptions I’ve ever encountered in my 20+ year career. Most business owners (and frankly, large company CEO’s) just don’t understand what a press release can – and cannot - do for your business and how to use it most effectively. Some people think … [Read more...]