What Are Your Competitors Success Secrets? Here’s How to Find Out

04.14.15 secrets BLOG

Is it possible to check out your competitors without falling into a deep, dark pool of insecurity and self-doubt? Yes. Here’s how. Paramount to this process is the act of objectively, strategically seeing what your competitors are doing. There’s little benefit to weeping with envy over your competitor’s perfect prose but it is helpful to notice how many service offerings they have or how … [Read more...]

How to Understand Your Competitors Without Falling Into a Jealousy Trap

04.07.15 jealousy TWITTER

Stop me if this sounds familiar. An intelligent, experienced marketing professional gives you the sage advice to keep an eye on what your competitors are doing. So you do. You subscribe to their newsletters. You pore over their lush, beautifully written blog posts. You stalk their social media profiles and notice that their followers number is in the tens of thousands. You read all their … [Read more...]

3 Things You Must Do For Your Brand Story to Bloom

03.31.15 ArticulateMessage(Twitter)

It’s all well and good for us to talk about having a strong brand story. But that’s only part of the “story” (pardon the pun). Whether you are a one-person consulting business or a 1000 employee technology player, there are 3 phases to brand “storyhood” that must all be addressed in order to have real market impact – from hiring the right people to attracting the right customers or … [Read more...]

Stuck? 4 questions to summon your inspirational muse

03.24.15 Summoning your muse (blog)

Everywhere you look these days, it seems inspiration is on everyone’s mind. Inspiration for your business, your family life, your soul. Heck, inspiration to help you find – and make – meaning in your world. I’m currently working with two clients who are all about inspiring others in unique ones: one teaches mindfulness principles so that manic people can take a breath, shift perspective and … [Read more...]

3 Crafty + Creative Ways to Set Goals

02.24.15 setting goals (blog)

Are you tired of goal setting? Confession time: I’m kind of over it. This, from the woman who used to lay out her new year’s goals in nice neat bullets, organized by category: Fitness, Career Travel…I even had a category for Fun. The woman who makes lists and loves to be measured, assessed, graded. “You’ve never met a test you didn’t like,” says my husband. Yes, I’m a recovering goal … [Read more...]