Discover the practical step-by-step marketing process to build an influential brand
and land more clients with confidence, soul, & authenticity!
Are you free starting this October?
Because that’s when I’m going to reveal how to go from zero traction in your marketing and sales efforts…to making steady sales to quality clients with total confidence in your brand and what you offer.
Best Part: You have access to me for a full 6 months to answer questions, provide feedback, and brainstorm as you learn how to gain MOMENTUM in your business. It’s like having a brand strategist in your back pocket while you strengthen your own inner marketing genius!
You’ll learn how to laser-focus your marketing activities to build the kind of brand momentum that draws your best prospects right to your front door.
Create an influential, engaging brand to attract the right clients who utterly adore you (ditch the frustrating folks who suck the life out of your business)
Engage in a focused way with the right prospects (eliminate the confusion and overwhelm over how and where to market your business)
Build messaging, content and offerings that fit your audience perfectly (avoid the guessing game over what your prospects want)
If you offer coaching, consulting, professional services or simply need to build a more visible platform and fan base for your online or offline work, you’ll see how simple it is to create an irresistible, influential brand with MOMENTUM…whether you're just launching or you still struggle to attract attention and manage marketing overwhelm after years in business.
But don’t take my word for it…
3 Entrepreneurs Who Gained MOMENTUM
You may not have heard about MOMENTUM until now, and there’s a good reason for that. I wanted to make sure it worked. Would people understand my process in a course? Did their results match what I saw in my own business and private clients?
So instead of rushing to market, I decided to invite a few people to try it out for a year.
That’s right, after creating MOMENTUM I tested and refined it for A FULL YEAR with a select group of entrepreneurs.
When those early students went through the course, this is what happened:
FROM FROZEN TO ON FIRE: "I was completely overwhelmed, basically frozen, about how to market my business but Maria does a great job of taking the big, scary idea of marketing and branding and breaking it down into very doable, manageable and, yes, fun tasks. More importantly, they are meaningful and applicable to your business. But the number one resource is actually Maria herself. She’s everybody’s biggest cheerleader and does it in such a sincere way, because that’s how she feels."
~ Shalimar Beekman, ShalimarB Photography
A CLEAR PLAN FOR THE FUTURE: "I came to MOMENTUM feeling unfocused and unsure of the direction my business was heading in. While I loved the content creation facet of my business & wanted to connect more with people in my target audience, I had no idea how exactly to reach those people…MOMENTUM provided me with the skill set & hands-on tools to make branding & marketing an effortless & natural part of my life & business…I know I’ll use Maria’s down-to-earth, practical playbooks & apply her advice to my business for years to come."
~ Topaz Winters, Writer/Publisher
CENTERED AN UNFOCUSED BUSINESS:MOMENTUM hastruly changed the way I run my business and given me the confidence to focus on what I know and love best. No more trying to please everyone and stressing myself out by taking on work that doesn’t quite ‘fit’; I’ve defined my niche and started to pursue only the work that makes my heart sing.Without MOMENTUM, I could never have given my own business a proper go. Worth the investment many times over!
~ Cat Wood, Catwood Websites
While I can’t guarantee you’ll have the same (or better) results—no one can, and if they do, you should run for the hills—the concepts I teach in MOMENTUM have helped these (and more) students clearly define their brands, streamline their efforts and attract more of the right clients.
And that could happen for you, too.
But first, who am I? And why did I create MOMENTUM for entrepreneurs like you?
My name is Maria Ross, and I’m the founder of Red Slice I help entrepreneurs demystify branding and make smarter marketing moves for their businesses.
Basically, my style is Seth Godin meets Tina Fey. Part marketing expert, part psychologist, and part savvy business coach.
Thousands of business owners have followed my advice to boost their brand and clarify their unique story. I’m a recurring guest on MSNBC’s Your Business show, and I dish out clever advice to small businesses everywhere through conference keynotes and columns in Entrepreneur.com and Huffington Post, among many other places.
And I wrote the book (literally) on Branding Basics for Small Business: How to Create an Irresisible Brand on Any Budget.
I don’t have to tell you how hard it is to juggle marketing with client work while (hopefully) still having a personal life.
Oh, and looking like you know what you’re doing every single step of the way. I’ve spent years perfecting the process to build an engaging brand and attract the right prospects for hundreds of clients—and in my own business, too. And over time, I shrunk those tasks down into a manageable process to avoid the overwhelm that so many entrepreneurs experience.
You know, so they could keep doing what they needed to do to boost their visibility and amplify their fabulous work, without getting burned out.
Heck, I shrunk this down into a process so I MYSELF could avoid overwhelm (Remember, I’m a solopreneur, just like you!) I struggle with it too…and I’m a marketer. In addition to my clients, I have a toddler, husband, dog and countless to-dos so I’m completely with you.
I thought about how I could mentor others with everything I wish I’d known early on in my business so I could have avoided spinning my wheels.
…And that’s how I came up with MOMENTUM.
You might already know some of my backstory. Over the past 10 years, I’ve maintained a successful business through a freak brain aneurysm, a cross-country move, an economic collapse, and the birth of my first child at 41.
(And a bunch of less dramatic but still stressful events in life that we all deal with.)
Any one of these life events can derail a business forever, yet mine has stood the test of time because of the MOMENTUM I consistently generate through a strong brand, a focused message, and defined marketing plan.
No matter what curveballs (or gifts) life throws my way!
I’m not a “fake it til you make it” kind of entrepreneur. And I don’t want you to be, either. And that’s why I’m here to shoot down the kind of head trash and myths that keep smart entrepreneurs from having the success they deserve.
Myth: “Branding is only worth it if you’re a big corporation.”
FACT: Strong branding is the only way to grow your business in this crowded market. It’s the foundation for every other decision you need to make. If you don’t know what you stand for, how is anyone going to notice you, much less pay you money?
Myth:“At my size, I can’t afford to be choosy about my clients.”
FACT: Who you surround yourself with determines your success in life and business, and taking on the wrong clients means your perfect clients will think you’re not the right fit for them. Don’t mistake short-term financial gain for long-term financial success. If you create the right foundation, everything falls in line.
Myth:“Working all the time is the price I pay for being my own boss.”
FACT: The most successful entrepreneurs create systems so they can enjoy all the benefits of being their own boss. They work smarter, not harder. Otherwise, what’s the point of having your own business? You’d be better off going back to your old job and having weekends free again.
MOMENTUM disproves those revenue-killing myths and helps entrepreneurs like you attract more of the right kind of prospects—so you can serve clients you love, make more money while doing it, and still have plenty of time off to enjoy your personal life.
While I love working in this industry, I realize some of my colleagues have fallen more in love with the brand process than the results. They value pretty images and entertaining words over actual conversions.
I don’t make that mistake.
Your branding and marketing has to attract clients who want to spend money with you.
And you have to do it in a way that allows you to stay true to who you are and fits into your busy schedule.
Because of my vast experience working with thousands of clients and companies—not to mention the year-long testing of the MOMENTUM program—this conversion-focused approach to branding and marketing is exactly what you’ll get.
MOMENTUM is a virtual coaching program that teaches you everything you need to know to master your marketing, attract (and delight) new clients, and boost your visibility.
With MOMENTUM, you’ll make ideas and strategies a reality, all the way to the finish line.
In this mashup of a business course, mastermind and coaching program, you’ll learn how to:
Create an irresistible and influential brand for your business so that your marketing and promotion is more focused and effective (not to mention, more fun)
Find and attract your ideal clients so they can’t wait to buy from you
Streamline your marketing to-do list so you’re speaking to the right people…at the perfect time…with the most compelling words…to land more sales
Even better: You’ll have access to me and a supportive community to get feedback on your ideas before you put them into practice. No more feeling like you’re on your own out there!
How It Works
The course is divided into three Waves: WALK, RUN and FLY.
Each Wave is about 8 weeks long and helps you laser-focus on mastering one valuable concept each week and getting it done.
Each Wave builds on what you learned in the last Wave for—you got it!—MOMENTUM.
The course starts on October 6, 2017 and runs through April 13, 2018.
Weekly MOMENTUM Playbooks
Each week, you’ll get a juicy, creative assignment via email that puts you one step closer to an irresistible brand. These aren’t fluff activities– they’re real-life tasks and assets you can apply to your business immediately. Plan on budgeting one to two hours each week.
Motivating Monthly Connection Calls
We’ll gather monthly to answer any questions, feature an expert guest speaker and cheer one another on. If there is a specific topic the group wants to cover, I’ll make it happen! Calls will be recorded for your convenience.
Incentives and Goodies
Throughout MOMENTUM, I’m offering prizes to keep you going! We’re talking free books, tasty treats, valuable services and gift cards. MOMENTUM isn’t just good for your brand, but a fun treat for you!
Exclusive Access to a Smart, Engaged Community
Conspire with your cohort at our Course Hub – a private Facebook group. Here, you’ll post your work for feedback (not required), share progress, cheer each other on, and ask any questions. I’ll check in weekly, but this group really is all about the community – other super-smart, innovative entrepreneurs who understand your struggles and are full of insightful advice.
Personal Introductions to Gifted Masters
You know networking is important. That’s why I’m offering MOMENTUM participants exclusive access to my curated, trusted network. So whether you want to master Facebook advertising, book more speaking engagements or better handle stress and overwhelm (or all of the above), I know the perfect person to hook you up with.
Here’s a complete breakdown of what you’ll learn in each of the 3 WAVES of MOMENTUM.
WAVE 1 — WALK
Marketing Demystified, Build Your Brand Story, Find and Attract Your Ideal Audience
You’ll break down marketing and planning to end overwhelm, build your brand strategy and laser-focus on who is your ideal client or customer – and how you can find them. In just 6 weeks of bite-sized, do-able activities, you’ll discover how to:
Set achievable goals that light you up, guide your efforts and save your sanity.
Build an authentic brand that helps you stand out and attracts all the right people.
Define, find and attract your ideal target client.
Confidently and succinctly talk about your business. No more feeling icky whenever someone asks, “So… what do you do?”
Strip down your marketing plan for maximum oomph. You’ll be more organized and productive, with more time for friends and family.
Create offerings and sales copy that make your prospects exclaim, “Holy smokes, you’re a mindreader! This is exactly what I need. Where do I sign?!”
WAVE 2 — RUN
Clarify Your Unique Message, Create Killer Content, Build Your Tribe of Loyal Fans
Building on the success of Wave 1, you’ll clarify your value, voice and sales pitch so the right people can’t resist you, and discover how to woo them with great content. You’ll learn how to grow your email list and better manage social media and blogging to gain more fans, visibility and oh, yeah, sales! Some of the highlights from this 8-week wave include:
Discover how to differentiate yourself from the rest of the pack so you can stand out.
Build a vibrant and engaged email list of fans who hang on your every word and can’t wait to buy from you.
Craft messaging that’s so clear, spot-on and delicious, your spine tingles just reading your own website (Yes, even if you say you’re not a writer!)
Convert browsers into buyers with authentic, engaging content that is easy to manage and create (You will have the sexiest, most useful blog in town!)
Promote your work with grace and style, without having to “sell.”
Cultivate creativity for endless content inspiration, plus how to fuel your motivation when you’re so over it.
WAVE 3 — FLY
Manage Your Time With Ease, Make Networking More Fun (and Effective) and Share Your Brilliance With a Wider Audience
After Waves 1 and 2, you have the momentum to take flight now! You’ll learn how to streamline your marketing and get it all done (and ditch what isn’t working). You’ll also learn how to love networking (yes, really) both online and off and learn how to connect with the right partners, media outlets, and speaking engagements to boost your visibility, attract more customers and clients and make yourself in-demand.
Slay overwhelm and streamline your social media efforts for more ease, joy and results.
Simplify your marketing plan for more focus, less stress and more profits.
Master both online and offline networking etiquette, forging authentic connections with people who will refer you business. Plus, I’ll show you how to reach out to “superstars” you admire to champion your work– even if they have no idea who you are!
Gracefully set boundaries with clients, partners and others vying for your precious time so you can breathe easier.
Discover essential tips and tools to help you plan ahead, automate tasks, and build healthy efficiency habits to lighten your load and remove constant stress and panic.
You’re ready to fly! Learn how to boost your personal brand and visibility with a wider audience through speaking engagements, course creation or contributed articles.
In addition to all this, you also get…
Bonus #1: Private Consulting Call with Me ($200 value)
First 25 students only!
Ask me anything you want about branding and marketing in this 60-minute one-on-one consult. Use me as a sounding board or let’s brainstorm a problem you’re facing. And I’ll record it so you can play it back as many times as you need to put my advice into action.
The best part about this bonus is that you can schedule your call right away if you’re a jump-start kind of person, or you can save it until you’ve gone through the material if you want to apply more of what you’ve learned to our discussion. It’s up to you…but only if you’re one of the first 25 people to enroll in MOMENTUM.
“You have cut my time in half (at minimum) to get my efforts going and easily saved me a third of my budget had I tried to do this without your expertise.”
~ Laura Amendola, Financial Advisor and Creator of Wealth For Widows
Bonus #2: Branding Basics for Small Business Audiobook + Digital Brand Strategy Worksheet ($75 value)
Take a deep dive into the “how” and “why” of branding and what it means for your business. While we will be covering branding during the MOMENTUM course, there is so much more to the subject! Your lifetime access to this professional audio course means you can gain an expert level of knowledge about creating your business brand to supplement what you learn as you go through MOMENTUM or after you’re done and have a little bit more time.
“I was lucky to take this first as a class taught by Maria live, and I paid a substantially higher price—and even then I couldn’t believe the value. All the branding info I’d heard for years but just never “clicked” as to why it had to be done finally made sense. Maria lays it out in language you can understand with exercises that will directly impact your business.”
~ Betsy Talbot, Copywriter
Bonus #3: Wrap-Kit of Maria’s Most Trusted Referrals (priceless!)
Not sure where to go or who to trust to help you get things done? Do you need a web designer, SEO consultant or copywriter to help you move forward? I’ve got you covered by providing you my curated list of the best professionals out there. They’ve been personally tested and proven so you can be confident while you save yourself hours of research time!
“Maria is better than Google. Yeah, I said it. The thing is, when I need a referral, I’m not looking for just any-old ‘someone-who-can-do-a-thing’…I’m looking for the very best (writer, editor, marketer, thinker, coach) and I’ve found those folks through Maria. Her rolodex seems to be filled with A-list talents who consistently exceed my expectations. As an entrepreneur, these kinds of referrals aren’t just nice to have, they’re essential to running a credible business.”
~ Lisa Goren, Healthcare Consultant and Speaker
"Maria, thanks so much for your wonderful mixture of passion and expertise in what you do. I now have a brand strategy that not only captures the heart of what I do but will also stand the test of time."
~ Karen Ross
"Working with Maria was the kickstart I needed to help define my business ideas and give me the encouragement I needed to leave the practice of law and enter the world of entrepreneurship. I couldn’t have done it without Maria’s guidance, knowledge
~ Rebecca Garland
"It’s such a treat to observe Maria in action — she deftly coaxes clients out of their branding “safety zone,” and into a brave new world of captivating language, clear-cut positioning, and compelling storytelling."
~ Alexandra Franzen
My No-Risk Guarantee
You’re invited to try MOMENTUM for 30 days RISK FREE.
I’ve poured my soul into this program so that it truly helps you move forward. Your satisfaction and happiness are the most important things to me. Seriously, I cannot STAND useless programs that fail to deliver value.
While the program is non-refundable, if you don’t think you’re learning practical, do-able, and most of all, successful ways to brand and market your business more effectively within the first 30 days, then show me you actually did the work and I’ll refund 100% of your purchase price.
If you even have a tiny inkling MOMENTUM could solve the challenges you’re experiencing every day in trying to attract more people to your business or managing your marketing overwhelm, then please enroll today and let me support you!
If you try it and don't feel it's right for you—simply show me your work within 30 days and get your money back. Easy.
However, if you try it and and get dozens, hundreds or thousands of new fans, clients as well as heaps of brand buzz, then this course is worth it’s price in gold. And P.S. that would make me super happy!
Either way, YOU WIN.
Here's why previous solopreneurs joined MOMENTUM:
Here’s what some of my wonderful past students had to say:
“I was completely overwhelmed, basically frozen, about how to market my business.”
“I came to MOMENTUM feeling unfocused and unsure of the direction my business was heading in.”
“I needed a jumpstart and a point of focus for my marketing program.”
“Wanted a toolkit for staying clear and purposeful in my marketing strategies.”
“I needed confidence to define my niche and focus on what I know and do best.”
“I wanted to connect with more of my target audience but had no idea how to reach those people.”
24 Weekly MOMENTUM Playbooks to guide you to branding and marketing success.
6 Motivating Monthly Connection Calls featuring an expert guest speaker who’ll share valuable tips and strategies for your business (always recorded for your convenience).
Exclusive Access to the MOMENTUM private community – and to me! – for immediate and confidential feedback on your ideas and challenges.
Personal introductions to Gifted Masters in my trusted network so you can master additional skills, like Facebook advertising or networking.
Weekly prizes to motivate you to complete your assignments (I can’t tell you what they are or they wouldn’t be surprises! But think: books, gift cards, and more…!)
Bonus #1: Private Consulting Call with me (first 25 students only!) to be used anytime during your MOMENTUM course. Personal love + attention!
Bonus #2: Branding Basics for Small Business Audiobook + Worksheet with real-world case studies, key questions and expert advice on how to craft your brand strategy.
Bonus #3: Wrap-Kit of my most trusted referrals to help you get things done: designers, social media experts, SEO consultants, copywriters and more.
The total value of this program is worth over $24,000 but you'll pay a fracion of that price. How, you ask? Because I can deliver this at scale in this unique group setting.
The price for this course now is higher than it was during my year of testing with paid students.
And it will likely be higher the next time I offer it in 2018, because I’ll keep adding to it.
I’m not trying to scare you—simply reminding you what happens when a product continues to grow in value and popularity over time.
(This can happen to your products and services, too!)
Similar programs to this cost 2x, sometimes 3x as much and last half as long. And what you'll learn with me is more robust than what some other "Internet superstars" and coaches offer (I know because I've seen their content....it's great stuff, but my course goes deeper) My mission to make this acessible and useful for you.
But please keep this in mind: If you buy the course today, you’ll become part of the exclusive MOMENTUM alumni community, where you'll get future special offers, special love and access to all bonuses added to program.
Buy it today, and you get everything I add to it forever. Yay!
Get MOMENTUM Today
Option 1: Easiest Start
Option 2: BEST SAVINGS!
Option 3: Most Flexibility
6 Monthly Payments of $275
(Just $275 today!)
Save $353 and Pay in Full
(Just $1297 today!)
3 Payments of $497
for each Wave
(Just $497 today!)
(Best if you have tighter cash flow)
(Best if you want the lowest price)
(Best if you want to try Wave 1 before committing to the whole shebang)
“Being a solopreneur, I was able to get my business only so far before I needed some help with taking it to the next level. I’m so glad I chose Maria to help me get there. She is a pleasure to work with, very professional and seriously knows her stuff.” ~ Rebecca Michi, Children’s Sleep Specialist
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Who is MOMENTUM for?
This coaching program is perfect for any solopreneur or small business owner, where you are responsible for doing the work as well as marketing it. This includes microbusinesses that may be strapped for time, resources or budget to get everything done. Think: coaches, consultants, designers, artists, copywriters, online marketers, community builders, makers, small business or boutique owners (online or off), therapists, beauty professionals, photographers, authors, speakers, non-profits, startups, social entrepreneurs and more. The process is designed to help you craft a strong brand strategy, define your target market, build a loyal following and boost your influence.
If you run a small business and have someone devoted to marketing, such as an intern, junior manager or part-time resource, you can send them through this program, too.
How does MOMENTUM work and when does it run?
The program lasts six months, broken down into 8-week “waves” to make it easy for you to build a solid foundation as we move along. You can ride just one or two waves or enjoy all three for a well-rounded experience – note payment plans and savings below.
The party starts October 6, 2017, with a “Breather Week” between each Wave.
WAVE 1, October 6 – November 24, 2017: Marketing Demystified, Build Your Brand Story, Find and Attract Your Ideal Audience
WAVE 2, December 8 – February 9, 2018: Clarify Your Unique Message, Create Killer Content, Build Your Tribe of Loyal Fans (and a holiday week off, with a fun bonus activity!)
WAVE 3, February 16 – April 13, 2018: Manage Your Time With Ease, Make Networking More Fun (and Effective) and Share Your Brilliance With a Wider Audience
You can opt out at the end of any wave but you can’t “opt-in” mid-stream, as the content builds on itself. You can take Wave 1, or Wave 1+ 2, or or Wave 1+2+3. Therefore, if you know you’re dying to cover what’s in Wave 3, you need the learnings from the previous waves to build upon.
Just like a house, you need a solid foundation to stand strong. Even if you think, “I already have this down,” my unique approach has helped thousands of entrepreneurs rethink and revamp in the right way so they get results with more focus and less wasted effort.
What's the agenda?
Oh, there is a full-blown curriculum, trust me! I have carefully plotted out your journey, tackling topics that build on each other in a structured way. If you want to know if specific topics will be covered, just ask. And if there’s a topic you bring up that is not included but really useful, I’ll try to provide bonus content.
You’re not going to see the week by week agenda in advance by design. To combat your overwhelm, I’m keeping you focused on one weekly manageable action. Plus, when that weekly Playbook drops in your Inbox, you’ll be dying to tear into it with excited glee, like my toddler on his birthday!
What's the time commitment?
This is not a passive course. It’s a group coaching program. You are going to be working and interacting each week to achieve your goals and boost your visibility and audience. No sugar coating it. If you want something light and fluffy, check out a YouTube video. Seriously. As with anything, you get out of MOMENTUM what you put into it. But practically speaking, you will need to schedule 1 to 2 hours a week – which includes working on your weekly lesson, or collaborating with your cohort on the private Facebook group.
If you can’t commit just 2 hours each week to mastering these marketing concepts, putting them into action and reaping the rewards, this program is not for you!
Please note: Two hours a week is how much time, minimum, you should be devoting to marketing anyway if you want to be successful. But this way, you get guidance and feedback to focus on the right things!
Some lessons will take longer than others. But you MUST put the time in your weekly calendar and hold it sacred or you’ll never make progress. This program can be a game-changer for you, but if you can’t commit, please don’t sign up.
You are also here to give your talents, feedback and connections to others. The power of us working together will raise everyone up. If you just want to work on boosting your brand solo, at your own pace, my Brand Bootcamp digital course is a much better option for you.
Why is the program 6 months long?
Simple. There is no such thing as a quick-fix, secret formula, or overnight sensation. There are a lot of “experts” out there selling courses to make you believe this, but it simply isn’t true. Success is about steady, thoughtful action taken in the right direction, every day. In this special program, we’re covering many practical elements to boost your brand and visibility: define and find your audience, clarify your message, differentiate your brand, as well as tactical help to build your email list, create sexy content, and streamline your efforts for less overwhelm and more YAY!
Just as critical, we’re also going to tackle your entrepreneurial mindset: Treating YOU as your most important business asset, with topics such as boundaries, balance, creativity and self-care.
Your mindset influences your marketing success. Period. So we’re covering it all.
But mostly, I want to hold your hand to ensure you KEEP GOING. If you take a short course and then do nothing with the learnings, it’s a waste of time for both of us. But together, you’ll be held accountable. We’ll have fun along the way, with incentives to keep you going and a supportive community.
You could say “This is too long” and be right back at this same spot months from now, still unsure, overwhelmed, and talking about things but never getting around to them. Or you can commit to an insanely great adventure and look back with pride at all you’ve accomplished. Up to you.
Is there a payment plan?
Yes! Paying up front, in-full ensures you get the best price deal. There are 3 options:
Pay for entire course in full: $1297 – best savings!
Pay per wave in full at the beginning of each wave: $497
Make 6 monthly payments of $275 each.