In our instant gratification world of 140 character tweets, instant geo-location couponing, and lightning fast Internet speeds, we often forget that human nature is what it is. It takes time to build a strong reputation, for people to get to know you, trust you and believe your claims.
Simply rolling out a pretty new logo or website will not mean you’ll meet your sales numbers the very next week.
You’d be surprised how many CEO’s – especially in the tech start-up world – don’t understand this. They think that all they need to do is invest in more salespeople or run a cool email campaign and leads will come flooding in the very next day.
It’s a marathon, not a sprint. To gain the trust needed for someone to invite you into their email inbox, or attend your event or schedule that demo, you have to lay the groundwork – and beat that drum clearly and consistently over time.
This patience lesson is just as true for our lives. When we get knocked down and we have to start over, as happened to me with my brain injury, you have to accept where you are and make progress each day in the right direction. It’s not about going from 0 to 60 overnight. But as with a brand, you can measure incremental steps along the way to ensure you are on the right path and making forward progress.
In this lesson, I talk about how it’s easy to talk about patience when speaking to branding clients but it’s hard to accept being patient in your own life when you just want to go, go go. Being patient is not the same thing as being stagnant and people often get the two confused. Being patient means understanding there is a journey ahead of you and that by taking the right steps, you can get closer and closer to your goals over time.
View the juicy video for Lesson #4 here.
What small steps do you measure in your business to ensure your marketing and message is attracting the right people?
BACKSTORY TO THE SEVEN LESSONS: What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This is a seven-post series.