Resources and products to juice up your business efforts – plus cool links, free stuff and more. Please note that many of these are affiliate links, so when you buy to boost your business, we both win!
Branding Basics for Small Business
I’m proud to partner with Norlights Press for my first ever published work! This book shows entrepreneurs, non-profit execs and marketing professionals how to save time, money and headache on marketing, messaging and branding efforts. Wanna create a brand that connects with customers? Look no further than this fresh, sassy guide with case studies, examples and a foolproof 10-step process to crafting the perfect brand.
Free Reports to Boost Your Business
The Seven Deadly Sins of Branding: How to Avoid Eternal Stagnation. Seven mistakes you should avoid if you want to build an irresistible brand that connects with the right customers, attracts rabid loyalty and gets fabulous word-of-mouth
Labels, Labels, Labels: An Informal Research Survey on Gender-Based Labels and Their Effect on Brand. How do the terms “mompreneur” and “women entrepreneur” affect your brand, according to other women business owners? Check out this Red Slice report full of juicy insights and interesting comments to help you determine if the brand words and labels you are using are a help or a hindrance to your business efforts.
How to Play Nice with Consultants: A Practical Guide to How to Be a Great Client So You Can Get Great Results for Your Money. There are countless books about hiring the right people and managing your team effectively. But where do you learn how to work effectively with consultants on short-term projects? Check out this report for five crucial tips for making the most out of these relationships and getting exactly what you want.
Books I Recommend to Grow Your Business:
Calling All Bold Authors
Got a book inside you yearning to burst forth and illuminate the world? A book is always more than just a book. Much more. Writing a book could direct the course of your career for the rest of your life. It could lead to infinitely important connections, multiple revenue streams, spin off products, international relations. It could send more business your way. It could pay for a trip to Tahiti or just pay the rent. It could change one person’s life for the better. It could start a revolution. You need a plan. YOUR BIG BEAUTIFUL BOOK PLAN is a digital program for people who want to get their word into the world — where it belongs.
With 400+ pages, 8+ hours of audio and video, and never-before-seen samples from 20+ book proposals that sold (for A LOT of money), this is a veritable Bible of book-writing prowess — a behind-the-scenes view into what grabs an agent’s attention, what captivates publishers, and the logic of treating your book like a business. (Because it is.) Click HERE for all the goodies.
Set Goals wih Soul
As you can tell by now, I adore Danielle LaPorte. Make this year your most successful yet with her delicious new offering, THE DESIRE MAP: a holistic approach to planning your life. It guides you to identify your core desired feelings, and to use those feelings as the drivers of what you want to do, have and experience in your life. It turns goal-setting inside out. The Desire Map is a multimedia program. It comes with a PRINTED book (it’s embossed, even!) a downloadable book, audio book, a series of audio contemplations; a private, online Desire Map space; an app, and 12 weeks of weekly inspiration to help you make desire-mapping a true practice.
Branding Secrets from the Experts:
Listen to this Branding Masters Telesummit where 12 leading branding experts (Red Slice included) share advice on how to build a strong brand, stand out in a crowded market and reach the right people with your message.
How to Win with the Press and Get Noticed:
You can get media attention for your business – on your own! Do it yourself advice, tips and publicity tools, including the fantabulous Bye Bye Boring Bio Action Guide from PR maven, Nancy Juetten.
Great insights, news and just playful stuff: