Services
Red Slice clarifies your brand and helps you tell your story—so you can engage, inform and delight your audience. I advise on how to build a fresh and focused brand and marketing plan that will create rabid fans, differentiate you from the competition, and attract just the right customer. Putting my years of experience in all phases of marketing to work for you, I can offer a holistic view unlike anyone else – so I will ask questions you may never have thought to answer. Holding you accountable, I direct, advise, provide resources and offer valuable guidance to drive your business forward faster.
Whether you are a brand spanking new business run by one person, or a market leader of 5000, the marketing fundamentals still apply consistently. With my small business, start-up and large company experience, I can tailor to your budget and objectives. But the communication rules of brand and marketing remain the same.
Take a look at our philosophy on branding to see how we boost your business.
My coaching and consulting services are billed hourly, but I offer some packaged projects and special rates for longer term monthly coaching/access. You basically rent my brain and experience for guidance, brainstorming, direction, feedback, tough love or new ideas and introductions to others in my network who can benefit your business. Just as you consult a lawyer to properly set up your business or an accountant to help you set up your books, my marketing coaching and strategic services will guide you in the right direction and ensure you work smarter and more efficiently to grow your business.
Unlike other coaches or consultants that leave your hanging, I offer you resources through the Red Slice partner team to put our recommendations into action.
Branding:
How customers SEE your brand
How customers EXPERIENCE your brand
We don’t simply bandage your identity crisis with a pretty logo or web page; we do some hardcore housecleaning on your goals, core messages and focus on your audience, tone and the market. After all, a brand promise has to be authentic, lasting and it has to grow with you. As I guide you through a 10-step “Brand Juicer” process, your unique differentiators and messaging will emerge to be applied to your visual elements: logo, website, event signage or business card. The Brand Juicer reveals your unique core elixir that informs all your visual and experiential business decisions. And the talented Red Slice partnership team can deliver add-on deliverables that can include a new logo, color palette, style guide, website, and new copy.
Messaging:
Your Brand Juice enables you to more easily craft your story to the right people. The next step is messaging. Red Slice offers Message Design to develop your core communication “building blocks,” such as your elevator pitch, press boilerplate, company descriptors—or even a mission, vision and tagline. Once created, these core elements are leveraged clearly and consistently across all communications to strengthen your customers’ brand experience.
Message Design services can extend into website, advertising, brochure or press release copywriting. We can also assist you with product messaging, company messaging platforms, conference speechs or ideas on what to pitch to the media.
Marketing Coaching and Strategic Consulting:
Think of me as your Chief Marketing Officer. I offer strategic advice on crafting a strong marketing plan, staffing a solid team, what to include or exclude based on your budget, and how to build a healthy sales pipeline based on buying cycle phases. For small businesses, I can look at your plans vis a vis your brand and target audience and offer useful feedback so you don’t waste time and money. For larger orgnizations, my experience in campaign planning, marketing operations and lead generation gives you the steps to take to set things up, how much to budget for growth, how to staff your marketing team, ways to track lead-to-sales conversions, how to revamp your website for better conversion, and what skill sets you might be missing to get to success. In all cases, I also brainstorm campaign and partnership ideas with you and guide you on the steps to take to execute.
NEW IN 2010: Small businesses – Receive a 10% savings when you sign up for 3 hours or more of coaching.
