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Red Slice

Branding stories, insights and consulting to boost your biz - and your brain

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    3 Tips to Be a Better Storyteller

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    People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose.  Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story.   Stories are often the only thing that can move … [Read more...]

    Why Do We Need a Brand Story?

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    Why do you need a brand story?  It’s quite simple.   The market is competitive and customers have choices. Too many, actually. We are bombarded by 1000's of advertising messages every single day.  But for those of you skeptical about how a brand story can help you close deals this quarter, pull up a chair.  We are HUMANS. We have emotions and they … [Read more...]

    How to Get Your Team to Align On and Live Out Your Mission

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    Your mission statement is meant to be a brand tool that informs your decisions on a daily basis.  It describes what you do on a daily basis as an organization in pursuit of your larger vision.  But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis?  The first challenge requires … [Read more...]

    How Do I Use My Mission Statement in My Brand?

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    Mission statements are cute, aren’t they?  Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery.  Or they make it so generic: “Our mission is to help people.” Help them do what?  Yes, … [Read more...]

    Attract Business to You the Way The Royals Do

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    Time for something completely different! Ready to arrange your space to attract more clients, revenue, and success? Today's guest post is from Linda Rubright, founder of happyhousefengshui.com. Linda has been practicing feng shui for over a decade. She puts a modern, easy to understand spin on an ancient practice to help people quickly and simply attract more love, wealth, health and … [Read more...]