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Red Slice

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The Stubborn Person’s Guide to Creating Habits

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I’m stubborn and it’s hard for me to change. We can have the best of intentions, but if we can’t make healthy habits stick, the results will always be the same. Apply this to any habit you might be trying to create: updating social media on a regular basis, finding time to focus on writing, sending invoices every week, working out 3x per week, drinking more water. Flossing every … [Read more...]

How to Be a Classy Competitor

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When the world is too much for me and politics, current events, work or just plain mean people are getting me down, I seek peace and joy in baking. Well, not literally. I mean The Great British Baking Show. It was once called The Great British Bake Off but a trademark issue with Pillsbury forced it to change names when it came over from the UK to the States. Perhaps you’ve caught a bit of … [Read more...]

How to Build a Sales Funnel

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“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve their needs and compare you against the alternatives. This sales cycle can … [Read more...]

7 ideas for how to make tough decisions

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We very rarely, if ever, get to make a major life decision and live with it as reality – before it is undone. We often wish we could “try decisions on” and then turn back the clock if we change our minds. Why? Because it’s one thing to talk about a choice and quite another to actually DO IT. This is a rather personal story about what it’s like to feel a real decision and then have it unmade. … [Read more...]

Traffic or Referrals?

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When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic.They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities. Online shops, of course, rely on website traffic. … [Read more...]