So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche is about outbound, not who can buy from you Defining your … [Read more...]
How to Listen to Your Inner Wisdom
Has a leadership coach or self-help guru ever said to you, “You have all the answers inside of you; you just need to listen?” Upon hearing this, I usually roll my eyes. Please, I’m a smart cookie. If my intuition or whatever tried to speak to me during this crossroads, I would tell myself, I’d have heard it by now. But I’m still lost as to what to do. I’m … [Read more...]
Collaborating to Survive…and Thrive
Whoa, these are some crazy times. With the global spread of Coronavirus and most business (and personal lives) at a standstill, what’s an entrepreneur to do to keep her business going to weather to storm? This blog post was originally going to be about when to collaborate from an “outsourcing” point of view. Collaborating to ensure you don’t try to do all the things … [Read more...]
3 Tips to Be a Better Storyteller
People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose. Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story. Stories are often the only thing that can move … [Read more...]
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