With everything going on in our world – from a global pandemic to economic hardship to countless social justice and racial inequality issues, corporate brands might be tempting to adopt a “business as usual” approach and focus only on their products and services. But you can’t. And here’s why. Your business thrives on people. And your employees, customer, suppliers and … [Read more...]
Use Your Platform for Good
Whether you reach 5 people or five hundred thousand. Whether you are CEO of a global brand or an entry-level manager or a solopreneur whose office staff consists of you and a lazy Black Lab who lounges next to your desk all day. Whether you’re a stay-at-home parent, work for a big corporate giant or a small scrappy local business. You have influence. You have a voice. Use … [Read more...]
3 Tips to Differentiate Your Messaging
So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche is about outbound, not who can buy from you Defining your … [Read more...]
How to Listen to Your Inner Wisdom
Has a leadership coach or self-help guru ever said to you, “You have all the answers inside of you; you just need to listen?” Upon hearing this, I usually roll my eyes. Please, I’m a smart cookie. If my intuition or whatever tried to speak to me during this crossroads, I would tell myself, I’d have heard it by now. But I’m still lost as to what to do. I’m … [Read more...]
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