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Red Slice

Branding stories, insights and consulting to boost your biz - and your brain

Can cash flow + compassion co-exist? Get your FREE Guide: 5 Ways Empathy Benefits Your Brand, Performance, & Culture

    Attract Business to You the Way The Royals Do

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    Time for something completely different! Ready to arrange your space to attract more clients, revenue, and success? Today's guest post is from Linda Rubright, founder of happyhousefengshui.com. Linda has been practicing feng shui for over a decade. She puts a modern, easy to understand spin on an ancient practice to help people quickly and simply attract more love, wealth, health and … [Read more...]

    5 Ways Empathy Benefits Your Business

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    Empathy is not just good for society, it is good for your organization’s performance.  (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!)  Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a glossy PR veneer, empathy … [Read more...]

    Don’t compromise your story

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    Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for others, things just seem to flow. Which is what was happening for me as I began … [Read more...]

    3 Ways to Show More Empathy to Your Customers and Clients

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    Empathy is not just a woo woo concept. My new book, The Empathy Edge, explores the very practical, bottom-line impacts of having an empathy mindset. The book is for big organizations...and, yes, for solopreneurs. My research found that this ripple effect and the associated benefits achieved by adopting an empathy mindset as part of your business strategy are not just for brands that have a lot … [Read more...]

    Are you giving too much away?

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    Recently, someone wrote to me and asked:  “Maria, how can I differentiate my services without actually ‘giving it all away’ in the marketing and sales process? It's literally like pulling people out of The Matrix: unfortunately "no one can be told what the Matrix is - you have to see it for yourself." So I spend all this time ‘explaining the … [Read more...]