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Red Slice

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Elevate Your Brand through Personal Style with Kaarin Huffman

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Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy? You bet. Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage. Now, some of you may get a little huffy about “judging a book by its cover,” but please watch … [Read more...]

Be Resilient

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If motherhood has taught me any important lesson that has benefitted my business the most, it is this: Be resilient. My son is now four-and-a-half and he tests my patience, grace and sanity on a daily basis. But he’s also taught me how to think on my feet, come up with creative solutions, adapt on the fly and roll with the punches. Yes. Motherhood has made me elastic. ☺ When he … [Read more...]

A Tale of Two Customer Experiences

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  Customer experience is now a defining competitive edge. In fact, this Forbes.com article states that customer experience is one of the top disruptive trends in business this year. So let me ask you: Which customer experience would you rather have? One where the customer service rep responds promptly, empathizes with your issue, and offers you options to solve your problem, … [Read more...]

How to Write Copy That Converts to Sales with Betsy Talbot

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Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard. Or a sales page that makes you feel like a carnival barker. Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them. And don’t even get started on case studies and … [Read more...]

5 Tools That Run My Business

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While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]