Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Virgin America and Google Team Up
Excellent promo contest by Virgin America (my new fave airline, BTW) and Google called “A Day in the Cloud”. On June 24, they are going to be executing an Internet scavenger hunt to promote Google apps – and are offering WiFi to VA passengers that day to do it while they are in the air.…
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Subscriptions Can Replace Full Ownership
Just attended a great lunch given by Zuora, a software-as-a-service (SaaS) billing solution for subscription-based businesses (both traditional and SaaS themselves). Led by Salesforce.com and WebEx veterans, this company is out to help both small businesses as well as large enterprises easily manage and offer subscriptions to their customers – and link the solution to…
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Mourning the Loss of "Delight"
When was the last time a brand delighted you? When you got a high from seeing a package, a turn of phrase or even an ad? Those brands that remember to delight their customers are the ones doing the best job of branding, in my book. Some brands have turned this idea of delight into…
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