We always want more, don’t we? More email subscribers, more social media fans, more customers, more clients. MORE. We are in constant acquisition mode. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those … [Read more...]
How to Make Facebook + Instagram Ads Work for Your Business: A Chat with Devani Freeman
Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]
Your Dream is Not Dead Yet
About two years ago, we had our new house landscaped, front and back. We're talking major overhaul. One of the plants our designer had recommend was a Pride of Madeira. It's a bold, big, round plant commonly seen here in Northern California that can quickly get unwieldy if not properly maintained. But when it is properly loved, the purple conical flowers look so lovely amidst all that … [Read more...]
Managing Entrepreneurship and Motherhood: A Chat with Sara Dean
How do you juggle the dueling demands of parenthood and running your own business or career? Are you managing it with aplomb or do you feel like a crazy person most of the time? I admit to the latter. See, I had this image of running my own business and doting on my sweet babe with grace and ease. Reality quickly set in and I have never, ever felt that kind of pressure before. An imaginary … [Read more...]
The Myth of Authenticity
Be authentic. Have an authentic brand. I want to be seen as authentic. Everyone’s all about “authenticity” these days. Which really hasn’t changed all that much since I first blogged about this in 2011. And yet, marketers and entrepreneurs are still fretting out about it. It’s time to bust this myth of authentic branding, once and for all. Authentic is not something you can BE. It is a … [Read more...]
Soul-Sucking or Soul-Stirring?
A good friend of mine had to let one of her best friendships go. They’d had a good run. But recently, things got hard. This friend was dragging her down with negativity and selfishness, constantly putting my friend in the position of cheerleader. Worse, she stole my friend’s joy about her own happiness and success. This left no room for my friend’s own needs in the relationship. The whole … [Read more...]
How to Make Good Habits Stick: A Chat with Sarah Von Bargen
Have you ever committed to a productive or healthy habit only to have it all fall apart and revert back to status quo within a month, a week….or an hour? Yes, I’m talking about that daily afternoon scone I said I would give up forever, but by 2 pm had already scarfed down. Please don’t judge. We all have. We’re human. It’s so easy to talk about productivity habits, or “hacks” (I abhor … [Read more...]
How to Make Impossible Dreams Possible
Alice laughed: "There's no use trying," she said; "one can't believe impossible things." "I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. – from Alice in Wonderland by Lewis Carroll We all hold what we believe to be impossible … [Read more...]
Invest in a Woman, Invest in a Nation
In case you were asleep, International Women’s Day was on March 8. News outlets, celebrities and many brands trumpeted the news. It is officially women’s time to shine. There is no denying that influential men and women are finally waking up to the fact that when women succeed, the entire economy benefits and society improves. Period. There’s plenty of data. In fact, an Entrepreneur.com … [Read more...]
How to Get Started with Video Marketing: A Chat with Amy Landino
Video is one of the best ways to promote your business, build trust and convey your unique brand personality. So why is it so terrifying for so many? If video marketing or vlogging is on your branding to-do list for the year, good for you! Video is a great way to build trust, establish your expertise and allow your audience to get to know you. And when it comes to driving traffic, YouTube is … [Read more...]
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