Ever experience soul-crushing, heart-breaking, confidence-shattering criticism, failure or rejection? If you're human, of course you have. If you say you never have, you're a Cyborg and I'm terrified of you. Life as an entrepreneur - no, as a human being - is full of ups and downs. So much of what we see out there in books and on the Internet is about extreme success: the … [Read more...]
Plan to Your Purpose
Have you planned for next year yet? Don’t stress. It’s okay if you’re in full-on holiday cray-cray time. But as you make space to do this, perhaps sharing my experience will help you. This past week, I embarked on an annual planning session. I tucked away for two days, turned off email (kind of) and all distractions, and got to work on my business and personal goals for the year. PS: I … [Read more...]
Are you Using the Right Marketing Muscles?
Being an avid Crossfitter (going on 7 years now), I’ve learned a thing or two about getting my head on straight so my body will follow. And how false assumptions can only hurt your progress. My fabulous coach (I use more colorful adjectives when she gives me too many burpees) devotes herself to ensuring we understand the intent behind all of our moves, so that we are not just blindly trying to … [Read more...]
4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday
This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all over each other to get in the door. P.S. there is actual data showing … [Read more...]
3 Tips to Make Facebook Ads Work For You
Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer, and Amy Porterfield. But they will also educate you that investing some money … [Read more...]
Trick or Treat?
Marketing does not have a very good reputation. People often perceive marketers as liars or con artists, saying anything and everything to get you to buy their stuff. When I see others in my chosen profession deceiving the public, my blood pressure goes up. I want to throttle soda companies that try to pretend their products are “healthy” somehow (this includes so-called “water drinks” … [Read more...]
Your Success is Not a Formula
I’m a big fan of predictive data analytics. While I’m a creative type–marketer, actress, writer–I greatly admire that science and statistics can help us predict many things such as the last amazing solar eclipse, how strong a car seat needs to be to protect a child in a crash, climate change (yes, people, it’s real. Stop it.) But factor in a human element and those predictions can go … [Read more...]
The one thing successful entrepreneurs all have in common
Guess what every successful entrepreneur and business owner have in common? The key to their success is not merely: More funding Innate marketing and sales ability The right connections An Ivy league education or, even the BEST quality product, service, or offering (though that sure helps) No, what they all have in common....is that they know when to ask for help. (Tweet … [Read more...]
Behind the Scenes of Red Slice: Reinvention + Renewal (Part 3)
Previously in Part 2 of the Red Slice origin story… My entrepreneurial journey – and my life- came screeching to a halt when I almost died from a ruptured brain aneurysm. There are just some crises you can’t build into your business plan! But, guess what? The sky didn’t fall. In fact, it opened up to a whole new way of living and doing business that would change me forever – and can … [Read more...]
Behind the Scenes of Red Slice: Business Grows…and Crisis Strikes (Part 2)
Previously in Part 1 of the Red Slice origin story… After leaving the security of corporate comfort, I embarked on my consulting business in my new home city of Seattle. Savvy, authentic networking and a rock-solid brand strategy accelerated my early growth, resulting in wonderfully interesting small business clients and a lucrative corporate gig. If you missed Part 1, including my three … [Read more...]
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