Saw in the WSJ that the FCC is now scrutinizing product placement and may be putting new rules in place to require more overt disclosure of who has paid to "use their products as props." Seems someone from under a rock still thinks that the "Idol' judges just all happen to like drinking Coke - what a coinky dink.Product placement has been on the rise since more and more viewers are zapping their … [Read more...]
Welcome!
Welcome to Red Slice Brand Slice! In this blog, I hope to open a dialogue with you about branding and marketing and what makes it work. I'll share interesting tidbits, talk about cool - or not so cool - marketing ideas I've seen, and solicit feedback on how you are using the tenets of brand - of your core juice, your very essence - to deliver a holistic experience to your customers that extends … [Read more...]
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Well, hello there, Rockstar!