So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche is about outbound, not who can buy from you Defining your … [Read more...]
How to Listen to Your Inner Wisdom
Has a leadership coach or self-help guru ever said to you, “You have all the answers inside of you; you just need to listen?” Upon hearing this, I usually roll my eyes. Please, I’m a smart cookie. If my intuition or whatever tried to speak to me during this crossroads, I would tell myself, I’d have heard it by now. But I’m still lost as to what to do. I’m … [Read more...]
Collaborating to Survive…and Thrive
Whoa, these are some crazy times. With the global spread of Coronavirus and most business (and personal lives) at a standstill, what’s an entrepreneur to do to keep her business going to weather to storm? This blog post was originally going to be about when to collaborate from an “outsourcing” point of view. Collaborating to ensure you don’t try to do all the things … [Read more...]
3 Tips to Be a Better Storyteller
People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose. Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story. Stories are often the only thing that can move … [Read more...]
Why Do We Need a Brand Story?
Why do you need a brand story? It’s quite simple. The market is competitive and customers have choices. Too many, actually. We are bombarded by 1000's of advertising messages every single day. But for those of you skeptical about how a brand story can help you close deals this quarter, pull up a chair. We are HUMANS. We have emotions and they … [Read more...]
How to Get Your Team to Align On and Live Out Your Mission
Your mission statement is meant to be a brand tool that informs your decisions on a daily basis. It describes what you do on a daily basis as an organization in pursuit of your larger vision. But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis? The first challenge requires … [Read more...]
How Do I Use My Mission Statement in My Brand?
Mission statements are cute, aren’t they? Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery. Or they make it so generic: “Our mission is to help people.” Help them do what? Yes, … [Read more...]
Attract Business to You the Way The Royals Do
Time for something completely different! Ready to arrange your space to attract more clients, revenue, and success? Today's guest post is from Linda Rubright, founder of happyhousefengshui.com. Linda has been practicing feng shui for over a decade. She puts a modern, easy to understand spin on an ancient practice to help people quickly and simply attract more love, wealth, health and … [Read more...]
5 Ways Empathy Benefits Your Business
Empathy is not just good for society, it is good for your organization’s performance. (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!) Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a glossy PR veneer, empathy … [Read more...]
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