Module 3: Focusing on Your Ideal Customer and Clients

In this session, you’ll:

• IDENTIFY the most relevant target audiences to pursue with your limited time and resources. You can’t boil the ocean so we’re going to be talking a lot about focus.
• DISCOVER how to build a detailed customer character sketch and how it makes your brand more attractive as well as how it makes investment decisions easier and less stressful.
• GAIN clarity and focus around your target markets to save your sanity – and your wallet.

Enter the password BrandBootcamp to watch the video below.

Download the Module Transcript

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