Join us on Thursday, August 12 in Bellevue, WA for a spirited and practical discussion on what branding is, why it matters and how to build a great brand on any budget. I’ll be the marketing and brand speaker at this Biznik event, hosted by partner-in-crime Lynn Baldwin-Rhodes of Power Chicks and Marketing Shebang (don’t worry, men, this is a “come one, come all” event focused on building a rabid … [Read more...]
Why saving money on branding can cost you
We’ve all seen it – and maybe done it. We spend money on lawyers or accountants to build our business the right way, but when it comes to something like a logo or a website, we think, “Why, my neighbor’s teenage niece knows how to use Illustrator! Maybe she can do my logo for free.” Or, “I just need to get a simple website up. Let me just slap together a DIY template and get the page up and … [Read more...]
Want juicy brand advice? Check out this pretty book
I think I need to write a book about the process of writing a book. What a ride! Branding Basics for Small Business can be preordered if you email preorder@norlightspress.com with your desired qty. All the juicy advice on building an irresistible brand you can stand - plus case studies & anecdotes galore. Here's the delicious book cover – thank you to Bridget at TRAYcreative … [Read more...]
The brand book is coming! The brand book is coming!
Whew! (Hopefully) final manuscript edits sent to the publisher on Thursday. Now we deal with layout and all of that….can’t wait to get this juicy, practical guide into all my favorite entrepreneurs’ and marketing professionals’ hot little hands. Branding Basics for Small Business: How to create an irresistible brand on any budget should be printed and ready to order online in June 2010. … [Read more...]
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