I think I need to write a book about the process of writing a book. What a ride! Branding Basics for Small Business can be preordered if you email preorder@norlightspress.com with your desired qty. All the juicy advice on building an irresistible brand you can stand - plus case studies & anecdotes galore. Here's the delicious book cover – thank you to Bridget at TRAYcreative … [Read more...]
Brand at work: How DRY Soda’s brand has evolved
Here’s a peek at a case study that will be featured in my upcoming book, Branding Basics for Small Business, due out this Spring/Summer: A strong brand strategy does not remain stagnant; it can evolve to adapt to changing demands and dynamics while still staying close to its roots. Sharelle Klaus, Founder and CEO of DRY Soda Company (www.drysoda.com), has evolved her strategy while still staying … [Read more...]
Brand at Work: Pink’s Original Bakery
I love it when I find cool new branding while I’m out and about. Case in point: my neighborhood Tully’s has been promoting their new bakery items, which are supplied by Seattle’s Pink’s Original Bakery. With the colorful pink striped banners hanging up in store, I just had to grab their brochure. And when I opened it, I found another example of what I mean when I say “delight your … [Read more...]
