You’ve heard me preach ad nauseum that your brand strategy informs everything your business does, inside and out. Even when it comes to how you thank your clients, customers or partners. You can refresh yourself on some good reasons to thank your tribe–and a few insanely clever ways to do it. It’s important to remember that any “thank you”–from clever emails to thoughtful handwritten … [Read more...]
Are you a coach, consultant or contractor? Why you need to be clear.
The other day, I was talking to a fellow business consultant about our worlds. A friend had connected us as “two power women” which I was pretty honored by and this woman, for sure had the power gene in spades and I instantly fell in love with her over the phone. She was bold, fierce and knew exactly what her value was in the market. Confidence (not to be confused with arrogance, my friends) is … [Read more...]
4 Things You’re Doing to Sabotage Your Business on Social Media
Starting a Twitter account and sending five tweets a day is not enough. Requesting connections from everyone you’ve ever worked with on LinkedIn is not enough. Sending a daily email to your subscribers is not enough. I mean, sure, those things can work for you. But not if you’re not doing them right. Most companies, from one-person shops to global corporations, now recognize they need … [Read more...]
4 Ways to Shift Your Brain & Get Fresh New Ideas
Apple challenged us many years ago to “Think Different.” But are you stuck in a mindset rut? Sometimes this can happen when we focus solely on our role, business or even industry. You’re networking with people who do what you do. You go to the same places. You read the same books. You’re looking at what everyone else in your industry is doing – and it all looks the same. It’s no surprise that … [Read more...]
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