Guest post from Red Slice intern Suzi An I am a Whole Foods fiend. I shop there every week, I read their blog on a daily basis, and I tweet about them constantly. In fact, Whole Foods is the reason I am going to a University; I wrote my college essay on Whole Foods. Now, I live in Queen Anne where two Metropolitan Markets exist. I tried to do the whole Met Market thing but I could not break away … [Read more...]
Apple under fire: When designers get big egos
Oh dear. Branding great Apple majorly screwed up. If you’ve been under a rock, here’s the deal: they are under fire for releasing the brand new iPhone (which has sold really, really well) with reception issues. It seems to drop calls when the phone is touched by a person’s hand in a certain spot. The problem is they tried to blame the carrier at first; then they said it was a software glitch; and … [Read more...]
What you can learn from Virgin America
OK, I have a major brand crush on Virgin America. Huge. I swoon when I see their logo at the airport, thrill when I’m able to fly them on quick trips down to San Francisco, and dream about hanging with Richard Branson over cocktails sometime. I talk about them a lot in my new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget. There’s a lot you can learn … [Read more...]
Why I (heart) joy…and BMW
Photo credit: orangewheels.co.uk What a treat to unfold my WSJ the other morning and have an 11x11 object fall out. It looked like a color brochure, printed on heavy stock, and folded into squares. The top square said the following: We do not make cars. We are the creators of emotion. We are the keepers of thrill. We are the guardians of one three-letter word. JOY. Intrigued, I … [Read more...]
Ask the Expert: Using social media to delight & provoke, plus how studios know whether to cast Ashton or not
Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy. RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies? SM: Well I know how companies are doing it wrong. There is nothing more obvious than … [Read more...]
