Life is full of what I like to call profound epiphanies. They sneak up on you when you’re in the shower, driving along belting out show tunes in your car, or perhaps while unplugged and enjoying the ocean crashing at your feet. These epiphanies, I find, often occur when you’re thinking about how your life would have turned out in a parallel universe. If you’d made that choice. If you had not … [Read more...]
Two powerful lessons for every new entrepreneur
A wise mentor sits with a serene smile, staring into the bright eyes of the eager protégée. She wraps her arm around the fresh young person and whispers, “Everything is going to be alright. Here’s all you really need to know…” I’m going to bet that was not your experience when embarking on entrepreneurship or self-employment. If you’re like me, it felt more like getting shoved into a deep … [Read more...]
How Starting With No Gets You to Yes
I’ve got a confession to make. The past few months have been full of angst for me over a simple and tired question you’ve most likely faced yourself: What do I want to do when I grow up? Now, I realize this is ridiculous coming from a 40-something wife, mother and business owner who seems to have it all locked down. I mean, seriously, shouldn’t I be all grown up by now? Surely publishing … [Read more...]
What Happens When You Don’t Match Your Brand
A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t particularly noteworthy; many of us have found ourselves on a … [Read more...]
3 Things You Must Do For Your Brand Story to Bloom
It’s all well and good for us to talk about having a strong brand story. But that’s only part of the “story” (pardon the pun). Whether you are a one-person consulting business or a 1000 employee technology player, there are 3 phases to brand “storyhood” that must all be addressed in order to have real market impact – from hiring the right people to attracting the right customers or … [Read more...]
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