I'm having a moral crisis right now about my chosen profession. Reports are everywhere about how our current global economic crisis has impacted the way consumers spend/save money. Given the scares we've had with a volatile stock market, the collapse of the housing market and troubles overseas, consumers are now consuming less, saving more and paying off their debts. That should be awesome, … [Read more...]
Reboot and Reframe: Branding lesson for life #7: Find the Humor
Even when things are serious, it helps to find the humor. It helps us cope, deflates a tense situation, and helps you think more clearly and problem solve than if you were angry, frustrated or sad. Laugher helps you get out of the “red zone” and into a more calm, productive state of mind. As business owners, things will go wrong. You may piss off a client or you might not make your sales … [Read more...]
Reboot and Reframe: Branding lesson for life #6: FACE THE FEAR
Building a business is scary. And building a breakthrough brand is even scarier. An in other breaking news, spinach is green and red lights mean you should stop. Everybody wishes they were Apple. They wish they could just be so hip and cool that no matter what new products they roll out, people will line up for miles just to own one. They wish their own brands would have that “hipness halo … [Read more...]
Reboot and Reframe: Branding lesson for life #5: LEARN WHEN TO SAY NO
Do you constantly say “yes” to all the wrong things, leaving you absolutely no time or energy when the right opportunities come along? If you’re an entrepreneur and you can’t relate to this, I’d love to meet you. We all worry about saying “no” to business, partnerships and even advertising opportunities. What if this is my one chance to attract a boatload of customers? What if this is the only … [Read more...]
Reboot and reframe: Branding lesson for life #2: Be Authentic
Accepting who you are and what you can deliver is an essential part of building a strong brand. If you can’t walk your talk and deliver on your brand promise, then customers will see right through you and it will catch up to you eventually. Sure, you can create short-term spikes of interest, convince someone, somewhere that your company is something else – but brand loyalty is built brick by brick … [Read more...]
