Do you constantly say “yes” to all the wrong things, leaving you absolutely no time or energy when the right opportunities come along? If you’re an entrepreneur and you can’t relate to this, I’d love to meet you. We all worry about saying “no” to business, partnerships and even advertising opportunities. What if this is my one chance to attract a boatload of customers? What if this is the only … [Read more...]
Reboot and reframe: Branding lesson for life #2: Be Authentic
Accepting who you are and what you can deliver is an essential part of building a strong brand. If you can’t walk your talk and deliver on your brand promise, then customers will see right through you and it will catch up to you eventually. Sure, you can create short-term spikes of interest, convince someone, somewhere that your company is something else – but brand loyalty is built brick by brick … [Read more...]
Reboot and reframe: Branding lesson for life #1: FOCUS
What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. In 2008, at the age of 35 and shortly after starting my own business, I was struck down by a ruptured … [Read more...]
- « Previous Page
- 1
- …
- 21
- 22
- 23
