It's February, which means about 80% of your New Year's goals are already shot, right? Why is dreaming up our big ideas so much easier than making them happen? Today's insightful guest post from entrepreneur and content marketing expert Betsy Talbot will change all that. When you embark on a big project for your business, even one as essential (and fun!) as branding, it's easy to get lost in … [Read more...]
Why hibernate?
A friend of mine recently commented that your life cycles around metaphorical seasons of growth and change. Sometimes you are in the Spring, where ideas are blossoming, seeds are being planted and animals are poking up their heads as they venture from their winter lairs. For your business, this may mean new product ideas, connecting with potential partners, planning a brand facelift. Summer … [Read more...]
How to build an effective website and look like a million bucks: A chat with Nancy Owyang
How can small business owners with shoestring budgets and even less time create a powerful and professional looking visual web presence for their brand? While your website is only one brand facet, it's an important one. I work with clients on their brand story and messaging but how can they communicate that brand online? Nancy Owyang, Creative Director and Owner of Eye 2 Eye Graphics, is a … [Read more...]
Don’t let your social media campaign just die on the vine
Guest post by Red Slice intern Suzi An Californication is one of my favorite television shows. Naturally, I am going to ‘Like’ the show’s page on Facebook. But ever since the season ended, there has been no interaction from the page’s administrators. It’s a complete dead zone. I then began thinking about all the other brands or products that are on Facebook and Twitter that abandoned their … [Read more...]
Ask the Expert: Content that makes sales, not just wastes time
Red Slice recently chatted with Beth Buelow of the Introvert Entrepreneur where she coaches our less extroverted brethren on how to build a successful business. She helps them understand, own and leverage their strengths for personal and professional success. In today’s Ask the Expert, she shares with all of us – introverted or not – how to get off the treadmill of useless networking, blogging or … [Read more...]
