This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all over each other to get in the door. P.S. there is actual data showing … [Read more...]
3 Tips to Make Facebook Ads Work For You
Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer, and Amy Porterfield. But they will also educate you that investing some money … [Read more...]
Trick or Treat?
Marketing does not have a very good reputation. People often perceive marketers as liars or con artists, saying anything and everything to get you to buy their stuff. When I see others in my chosen profession deceiving the public, my blood pressure goes up. I want to throttle soda companies that try to pretend their products are “healthy” somehow (this includes so-called “water drinks” … [Read more...]
Content Marketing Success. Part 3: Tips and Tricks to Make Content Marketing Easier
Enjoy this special three-part series on how to find Content Marketing success! If you missed it, head back to check out Part 1 and Part 2. You’re all bought into that content marketing is the right way to attract the right clients and customers, showcase your expertise and build a long-term relationship. Fabulous. Now, how the heck can you possibly get it all done? Here are some of my … [Read more...]
Content Marketing Success. Part 2: What Content to Create?
Enjoy this special three-part series on how to find Content Marketing success! You can read Part 1 right here. And Part 3 here. Great! You’ve created your Content Marketing strategy as discussed last time and you’re ready to create some mind-blowing content to delight your ideal audience. Only you can’t think of anything to talk about. Maybe you think your business is not sexy enough: How … [Read more...]
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