I don’t get the whole appeal of location-based apps and ads. I mean, yes, I get that it would make things convenient if my phone could recommend restaurants I was passing by, or a notify me about a special Frappaccino discount at the next Starbucks I was about to hit. When I was single, traipsing around San Francisco in my 20’s, it would have been nice to know where friends were to meet out at a … [Read more...]
Learn from my marketing misstep, but why this tactic might be great for your biz
Forgive me, dear readers, for I have sinned. Here I am, preaching about building a strong brand so you can choose the right marketing tactics in which to invest. I talk about measuring progress and success so you always know your ROI. But, as is often the case with doctors and consultants, we are our own worst patients/clients. Let me share with you my faux pas so that you can learn what not to … [Read more...]
The brand strategy “recipe” plus thoughts on the personal branding gold rush
Two juicy audio nuggets for you, loyal readers. One is a great interview with Amber Singleton Riviere of Upstart Smart Radio (a fab resource for entrepreneurs) on what exactly is included in a brand strategy. We also discuss the all-important difference between a brand strategy and brand and marketing tactics. The second is our frank audio discussion on the new personal branding gold rush. Seems … [Read more...]
What are your favorite TV shows subliminally telling you to do?
We all know about product placement as a way to cut through the ad clutter and still enable content providers to attract marketers. This is when they embed the product into the actual show, like Coke strategically placing branded cups at the judges’ table on American Idol or Cisco’s video conferencing equipment playing a crucial storyline role on CSI. The other day, I even saw one of the … [Read more...]
Brand building vs. random tactics
Somedays, I feel like a salmon fighting my way upstream. No matter how many books are written, no matter how many posts Seth Godin writes, no matter how many times our own lives are touched by organizations doing it right…people still want to think brand is the same thing as a logo or advertising. They still ask me as a consultant or others like me, “Just tell me what marketing programs I should … [Read more...]
