We’ve all experienced that horrible disconnect that happens when a shop or restaurant looks completely different on the inside than the image we got from their ads or messaging. Or what about when a business that you’ve built up in your mind as “sophisticated, classy and cutting-edge” is actually in a sad office park with [...]
Latest Tweets:
Categories
Testimonial:
Maria has a way with words – and is my go-to creative brainstorming partner when I need to think about new ways to market my business. She asks the right questions and constantly gets you to think about your brand and ideal audience to ensure every marketing move you make is a smart one. She helped shape CRAVE’s corporate identity and messaging when we reinvented the business. Organized, honest and innovative, she encourages you to dream big while giving sound advice you can act on ASAP. — Melody Biringer, Founder; CRAVEcompanyLatest video
Tags
advertising authentic brand benefits brand Brand at Work brand damage branding myths brand perception brand promise brand ROI clarity copy culture customer feedback customers Decor distribution entertainment enthusiast brands events feedback film focus groups HARO how-to messaging naming office operationalizing brand partners planning policy PR press queries radio sales social media surveys testing TV web