Does your space match your brand?

January 25, 2010

We’ve all experienced that horrible disconnect that happens when a shop or restaurant looks completely different on the inside than the image we got from their ads or messaging. Or what about when a business that you’ve built up in your mind as “sophisticated, classy and cutting-edge” is actually in a sad office park with [...]

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Web radio – what do you think?

January 20, 2010

What do you think of web radio as an advertising vehicle? I’m not necessarily talking just the streaming music sites like Pandora or the like, but I’m talking content shows available on networks such as BlogTalkRadio and Contact Talk Radio. There are a slew of experts of every ilk who can now be their own [...]

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Customers are not scary

January 13, 2010

Why do businesses spend tons of money, time and effort on compiling market data, analyzing trends, conducting expensive focus groups with people who have never bought from them, or spend hours combing through research data, when they ignore a prime source right in front of them: their own customers?
Your customers, especially repeat ones, like you. [...]

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How to reply to a PR query- and how not to

January 11, 2010

Many small biz owners and marketing pros use  HARO – Help A Reporter Out – for free media queries. It’s DIY PR, served up in 3 daily emails.  But listen up, people: as with everything DIY, you must “do it right” to get results. And many folks do not. Having seen the other side of [...]

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Ask the Expert: Using social media to delight & provoke, plus how studios know whether to cast Ashton or not

January 7, 2010

Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy. 
RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies?
SM: Well I know how [...]

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