Open letter to all business owners and entrepreneurs

August 24, 2010

Dear ambitious friend,
It pains me to see the money that you are wasting, not to mention the time lost and stress created, by turning to the wrong people for your marketing and branding needs. Just yesterday, I heard another tale from a friend whose client is taking branding advice from a website programmer. And it’s [...]

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Passion plus purpose equals profits

August 20, 2010

A fundamental advantage that small business owners have when it comes to brand is that they are so close to their customers. Usually, they started the business because of a personal passion or because they themselves felt a need and strived to fulfill it in the market. DRY Soda, a natural soda company, started out [...]

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Two great upcoming SBA events

August 18, 2010

Seattle folks, hope you can join me tomorrow, Thursday August 19 from 8 to 10 am at the SBA office downtown for a dynamic and interactive workshop Build Your Brand and Build the Buzz: Make Your Business Irresistible on Any Budget.  It’s through the WNET program, but men are welcome and do attend these sessions [...]

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2010 Advertising Trends

August 18, 2010

Guest blog by Red Slice intern, Suzi An
The advertising environment in 2009 was dark and gloomy due to the budget cuts, causing the industry to face a new reality and evolve. Mainly, businesses and brands hopped on the social network and consumer-generated media bandwagons to create more personal interactions with customers. Ultimately, this brought customers [...]

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Why I’m a walking billboard for Dave’s Killer Bread

August 16, 2010

Guest blog post by Red Slice intern, Suzi An.
It’s 2 a.m and my boyfriend and I decide to do some late night grocery shopping. Normally, I shop at Whole Foods where I buy the same brand of whole-wheat sunflower bread. But because they close at 10 p.m., I ended up walking down the street to [...]

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