Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How Empathetic Leaders Can Set Strong Boundaries to Avoid Burnout
We are in some tough times. Layoffs, Market volatility. For many, returning to work or at least navigating change in a hybrid environment. Managers are currently caught in the middle. They are feeling pressured from above to get back to delivering stellar results and improving profitability. And they are squeezed by their people, demanding (rightly, […]
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Empathy is Not This
When people are scared or unsure, they run back to what they know. And that’s what some leaders are doing in today’s post-pandemic workplace. And it’s pissing me off. I read this article the other day and had….opinions. Today, as the pandemic fades and a recession looms, employers are back to their old ways — […]
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What is a Brand Story and Why Does My Business Need one?
A small business owner asked me the other day, “What do you mean by brand story? Is that website copy?” I said yes, sort of. But it’s bigger than that – it is not just one sentence, but it’s also the vibe and value promise of your business. Your brand story is not simply what […]
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