Alice laughed: "There's no use trying," she said; "one can't believe impossible things." "I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. – from Alice in Wonderland by Lewis Carroll We all hold what we believe to be impossible … [Read more...]
Invest in a Woman, Invest in a Nation
In case you were asleep, International Women’s Day was on March 8. News outlets, celebrities and many brands trumpeted the news. It is officially women’s time to shine. There is no denying that influential men and women are finally waking up to the fact that when women succeed, the entire economy benefits and society improves. Period. There’s plenty of data. In fact, an Entrepreneur.com … [Read more...]
How to Get Started with Video Marketing: A Chat with Amy Landino
Video is one of the best ways to promote your business, build trust and convey your unique brand personality. So why is it so terrifying for so many? If video marketing or vlogging is on your branding to-do list for the year, good for you! Video is a great way to build trust, establish your expertise and allow your audience to get to know you. And when it comes to driving traffic, YouTube is … [Read more...]
The Brunch Crisis
A few years ago, my friend Alex helped her sweetheart Brandon to open a brunch restaurant in Portland. At first, they had zero customers. But within a few months—thanks to some glowing reviews in local newspapers, positive Yelp reviews, and a lot of hard work—they found themselves with a “good" type of problem: They had too many customers. At 9am when they oened their doors, some … [Read more...]
Create Magical Moments for Your Customers, Team and Fans
Watching your child watch his first movie is a magical moment. At least for me, lover of all things story and film. When we finally sat down with my young son to watch his first full-length movie at home, he was about two-and-a-half, I believe-old enough to (we thought) sit through more than a half hour show. Mind you, we limit how much TV he watches, so this was a real treat. My husband … [Read more...]
Want to Succeed? Focus.
Be careful about giving advice. It can come back to haunt you. My almost 4-year-old burned me pretty badly the other day. The modern world does not do us any favors when it comes to presence and focus. I work very intentionally with my son to help him avoid overwhelm and concentrate on one task at a time. When he starts flipping through another book while I’m reading one to him, I gently … [Read more...]
How to Bounce Back from Failure, Rejection and Soul-Crushing Criticism: A Chat with Alexandra Franzen
Ever experience soul-crushing, heart-breaking, confidence-shattering criticism, failure or rejection? If you're human, of course you have. If you say you never have, you're a Cyborg and I'm terrified of you. Life as an entrepreneur - no, as a human being - is full of ups and downs. So much of what we see out there in books and on the Internet is about extreme success: the … [Read more...]
Plan to Your Purpose
Have you planned for next year yet? Don’t stress. It’s okay if you’re in full-on holiday cray-cray time. But as you make space to do this, perhaps sharing my experience will help you. This past week, I embarked on an annual planning session. I tucked away for two days, turned off email (kind of) and all distractions, and got to work on my business and personal goals for the year. PS: I … [Read more...]
Are you Using the Right Marketing Muscles?
Being an avid Crossfitter (going on 7 years now), I’ve learned a thing or two about getting my head on straight so my body will follow. And how false assumptions can only hurt your progress. My fabulous coach (I use more colorful adjectives when she gives me too many burpees) devotes herself to ensuring we understand the intent behind all of our moves, so that we are not just blindly trying to … [Read more...]
4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday
This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all over each other to get in the door. P.S. there is actual data showing … [Read more...]
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