Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding. Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!) When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, … [Read more...]
3 Ways to Start the New Year Off Right
As we close out on another year of a global pandemic, I’m struck by how much we’ve all learned about ourselves. How we rediscovered resilience, got creative, and finally started to live authentically. And by authentically, I mean getting real about issues ranging from racial inequity to mental health to standing stronger in our own political beliefs and convictions. Can you relate? As we … [Read more...]
3 Ways to Be a Role Model and Influencer
Quick. Name an influencer or role model you adore. Someone you follow on social media, or listen to their podcast, or read every book they’ve ever written. You may think you are so far from becoming that influential. And you’d be dead wrong. My dear friend, coach Jamie Greenwood has said in the past that we get to be culture makers and culture changers. And my book The Empathy Edge was all … [Read more...]
Let’s Redefine “Kind” in Business
Conscious capitalism. Compassionate workplace. Empathetic leadership. Kindness at work. What do all of these terms even mean? Many times throughout my career, I’ve dealt with dysfunctional workplace cultures, leaders who were at best disinterested and at worst emotionally abusive. Co-workers that yelled at me. Like, screaming so nonsensically, I had to hang up on them. We talk about this … [Read more...]
How to Craft a Brand Story that Stands Out
Do you have a brand story that stands out and attracts the right clients? A brand story that just nails it for your business? Here’s the test. When you talk about what you do, do people immediately go, “I need THAT!”? If not, I’d love for you to enjoy this free masterclass video to discover the elements of a compelling brand story - and see what your own story might be missing. I have met … [Read more...]
How to Write a Good Sales Page
Writing sales copy is hard. If you’re trying to write sales copy. I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!) Thats means, you have to think of your sales page as more than just “the facts.” It’s best to think about what your sales page story needs to accomplish. Here are 4 questions your … [Read more...]
How to (and How NOT to) Market to I.T. Professionals
Ah, the poor IT professional. Be it developer, database analyst, director of enterprise architecture, or heck, even the CIO, they are recipients of the driest, most boring marketing and messaging I’ve ever seen. Coming from tech, I actually started my brand consultancy due to a frustration with tech companies not talking to their prospects like they were human beings. We throw jargon at them, … [Read more...]
Let’s Not Lose Touch! Feedburner Going Away
If you subscribe to my blog via Feedburner's RSS feed, PLEASE TAKE ACTION!Google will be discontinuing this feed service THIS MONTH, which means my fresh insights and inspiration won't be landing in your Inbox anymore. (OH NO! ?)But, never fear! There's a way for us to stay in touch! Please sign up for my regular email list right here.When you do, you'll get my monthly newsletter … [Read more...]
Does Your Story Connect With Your Customers?
While we inherently know this, we need to better understand our customers if we want to inspire and persuade them. This requires us to speak their language. Too often, my clients come to me to revamp their brand story and messaging and my initial diagnosis is usually the same: They are talking in a way that doesn’t resonate or connect with their customers. The messaging is full of jargon. … [Read more...]
Why Does Purpose Matter?
When was the last time you eagerly dived into a task you didn’t connect with, believe in or understand? If I told you to spend hours creating a complex spreadsheet but never told you why, or where your efforts would lead, how inclined would you be to do it? Yet every day, employees are asked to produce deliverables, attend meetings, or spend time away from their families on work that … [Read more...]
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