Your expert partner to connect and engage with the people who matter most.
From colleagues to customers, it all comes down to PEOPLE. And when your organization faces challenges, it’s almost always about people.
On a very exclusive basis, I support C-suite and brand leaders in leveraging empathy to better connect and engage with internal or external stakeholders.
I work with you at the Leadership, Culture, or Brand levels to better attract ideal customers, tell a unique and compelling story, and articulate USEFUL mission, vision, and values to energize your employees and attract top talent.
If you’re a CXO, marketing leader, HR leader, or entrepreneur struggling with:
- Failure to align on goals, purpose, values, positioning, or brand story differentiating in a tight market
- Launching a new company or innovative offering into the world a disengaged team, or customer base
- Stagnant or slowing sales, Losing market share to the competition
- Feeling like your brand is invisible, and your brand story is boring, unoriginal, or non-existent
- Lack of clarity about your purpose, values, core value proposition, or what your customers really want and/ or need
- Inconsistency. Second-guessing where to focus your time, energy, and resources
- A desire to refocus, realign, and reenergize to magnetize a new audience and/ or market
Strengthen from within to catapult impact.
The root of so many of these tough challenges – dysfunctional teams, missed product launches, angry (or fickle) customers – is a lack of empathy. Let’s infuse empathy into your leaders, culture, or brand for radical success.
Connect and engage teams to foster innovation, collaboration, loyalty, and higher performance.
Connect and engage with each other to boost innovation, retention, morale, and productivity.
Connect and engage with ideal customers to increase loyalty, profitability, growth, and impact.
Let’s infuse empathy into your leaders, culture, or brand for radical success.
How I Can Help
Advisory and consulting services
Leadership: Empathetic leadership drives performance and profit
Discover the business case for empathy and shore up your leaders’ (and aspiring leaders’) empathy muscle to accelerate revenue, boost performance, and harness innovation. I deliver leadership trainings, help you put together a sustainable curriculum, and advise executive teams on how to align the team on mission and message to move FASTER.
Maria is an engaging, inspiring speaker who brings all of her knowledge, life experience, and delightful personality to her speaking engagements. Over the course of our 3-day leadership retreat, Maria’s presentation was the favorite! She helped the group understand the business case for empathy and provided practical tools and strategies for strengthening empathy in the workplace.
Jaime Goff PHD, SHRM-CP Director of Leadership Development, CHRISTUS Health
Culture: Empathetic teams creates Strong, successful organizations
Get ROI on an empathetic culture to engage top talent and attract even more. Plus, foster collaboration, unleash innovation, and increase engagement. With my fabulous expert partners, we can assess culture, engagement, messaging, and provide a plan to ensure your culture is perfectly poised for the new world of work.
Maria and I partnered on a global webinar on empathy. She was an incredible partner during every step of the process. She is proactive, brings data and stories to the audience, and is a terrific conversationalist. I highly recommend her – especially given the relevance of her content today.
Aaron Hurst, Founder, Imperative
brand: Empathetic brands are unignorable and attract loyal customers.
Connect and engage with your ideal audience and create an unignorable brand story and messaging that accelerates growth and dominates the market. Through our proven and efficient 6 week process, we will co-create a stand out, compelling brand story with 100% internal buy-in to fuel growth
We needed to update and evolve our brand story and differentiators, and hired Red Slice to partner with us on this work. Maria “gets it” – her background in tech marketing, her proven methodology, and her high degree of empathy and ability to work with non-marketing stakeholders made our project a success. Maria and her team delivered a high-quality, scalable, and exciting brand platform that will help take our business to the next level.
Gina Hortatsos, CMO, LogicGate
brand Boost A quick-shot of brand or business advice + ideas in 90 minutes
Need a boost for your brand or business? Got a big idea for your brand, culture, book, or next new offering? Need a sounding board to clarify your vision and take your next step? Let’s talk and you’ll get a tough love sanity check that you’re making the right moves to connect and engage your audience. In this value-packed 90 minute coaching session, we’ll articulate goals, brainstorm solutions, and kick-start your ideas into action.
Our Brand Booster Session was excellent! Thank you for your valuable insights around my next-steps. I don’t know how anyone could haphazardly do all this without the guidance you give in your book and expect to have any success. You have cut my time in half (at minimum) to get my efforts going and easily saved me third of my budget had I tried to do this without your expertise.
Laura Amendola, Financial Advisor and Creator of Wealthcare 4 Widows
3 reasons why my approach is better (and faster)
I decouple strategy from execution.
In plain English, this means we won’t be working on strategy and execution in tandem as one big project like most big agencies do. We’ll ferret out the right approach, story and messaging as it relates to your specific business goalsIt’s highly targeted work meant to demonstrate a rapid ROI and keep your momentum high. Swift. Decisive. Clean.
I’m unbiased when it comes to the expression of your brand or culture.
We decide together what works best for your organization and then determine how to execute. Because your business success shouldn’t be dependent on the way someone else prefers to communicate. It should depend on how effectively the work generates revenue and engages the people who matter most.
I bring change management skills to the table.
Let’s be clear: Whether you’re revamping your brand, shoring up your leaders, or enhancing your culture, we’re talking about transformation. Because you don’t do this work unless you need a change. And change, of course, excites some people, worries and confuses others, and angers a few more. My past change management consulting experience ensures we consider how empathetic leaders, cultures, and brands impact your processes and people, how you “operationalize” empathy. How can you truly walk your talk?
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.