Branding Basics for Small Business
NEW BRANDING BOOK NOW AVAILABLE!
Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
By Maria Ross
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About Branding Basics for Small Business
The secret is starting with a strong Brand Strategy. Brand is more than just a pretty logo: it is your core promise, personality, and reason for being. Branding effectively and connecting with customers isn’t about how much money you spend, but about how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten step process to create a strong Brand Strategy so you can:
- Create an effective brand strategy that will help you connect with the right customers
- Make smart marketing decisions and save money
- Inspire customer loyalty by building a brand they trust
- Share a clear vision with partners and employees
- Break away from the pack and grow your business
This practical and entertaining guide is your answer to finding the perfect brand and growing your business on any budget.
Video Introduction to the Branding Basics Book
Branding Basics Book Now Available! June 2010 from Maria Ross on Vimeo.
Watch more from Maria Ross.
Praise for Branding Basics for Small Business
“Maria Ross makes it clear that branding isn’t just for big companies, rich companies, or consumer companies. It’s for your company. In a single readable volume, she shows you how to separate yourself from the pack and win.”
- Marty Neumeier, Director of Transformation, Liquid Agency and author of The Brand Gap and Zag
“Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences, and not on huge advertising budgets. Ross concisely describes how to mold a meaningful brand, why companies need one, and how a brand should be applied. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.”
- Adam Sutton, MarketingSherpa.com
“What makes your business unique, something hat stands out from the pack? “Branding Basics For Small Business: How to Create an Irresistible Brand on Any Budget” is a guide to branding and how it can literally be the deciding factor on the success of business. Brands make connections with customers, keep your product in mind, attract employees, and keep a business strong. “Branding Basics for Small Business” is a wise and recommended read, not to be missed by any small business.”
“As someone who has worked with thousands of small businesses, I have seen a lack of a clear, focused brand strategy cause people to waste time, energy, money and flounder in the marketplace. Never fear, Maria breaks down branding so that anyone with a business, or who is thinking of launching a business, can understand why an investment in branding is make or break for creating a thriving business. Don’t launch without it!”
- Beth Schoenfeldt, Co-Founder, Collective-E, an Entrepreneur’s Agency and Community
“In today’s social economy, every business is a brand, regardless of size. And when Ross states that every new hire is a brand ambassador, she proves unequivocally that she ‘gets it’. The question small business owners must ask is if they want to be the ones controlling that brand or the ones left to salvage it. In this book, you’ll learn how to nail down your brand before you spend valuable resources on marketing and people that simply don’t fit your company’s core values. Your brand is more than just a logo.It’s everything you are and the ticket to positive ROI.”
- Lisa Barone, Chief Branding Officer, Outspoken Media
“You’ve got such a wide and clear scope on what makes successful brands so… successful. Great coverage. And great inspiration to be true to your values and think big.”
- Danielle LaPorte, creator of WhiteHotTruth.com, lead author of Style Statement: Live by Your Own Design
Media Kit
Download the Branding Basics for Small Business Media Kit here. For interviews, speaking engagements and press inquiries, please email pr@red-slice.com
PRESS RELEASE: Obama Small Business Bill Spotlights Critical Economic Segment – But How to Help Small Businesses Succeed? July 28, 2010
PRESS RELEASE: Branding Basics Launch, June 1, 2010
Press Coverage
SBA Radio: Branding Tips for Any Budget, July 29, 2010
MarketingProfs.com: Shattering 5 Branding Myths, July 27, 2010
Seattle Woman Magazine: Inspiring Business Books, July/August Issue 2010
Upstart Snart Radio: New Book Plus 5 Branding Myths…Shattered!
Change Starts at Home: New Book by Maria Ross, July 18th, 2010
Women Entrepreneur Radio: Secrets to Success: Branding and Entrepreneurship, July 7, 2010
One Smart Cookie, June 15, 2010, 4 Reasons you Must Read Branding Basics for Small Business
Seattle PI , June 9, 2010
CRAVE Crush, June 8, 2010
Small Hands, Big Ideas, June 8, 2010
Seattle 2.0: Q&A with Author Maria Ross, June 4, 2010
Bookviews: Alan Caruba’s June Picks, June 2010
Seattle PI: May 30, 2010
Smart Book Review: May 14, 2010
