Branding Basics for Small Business, 2nd Edition by Maria Ross

Branding Basics for Small Business by Maria Ross
Buy from Amazon
Buy from Amazon Kindle
Buy from Barnes + Noble

(2014, NorLights Press)

The book experts call, “a roadmap leading small businesses in the right direction,” has been updated with new and actionable content for small business owners, entrepreneurs, startup founders and even non-profit leaders. New expert interviews on content marketing, networking, customer engagement, email marketing, social media and more + fresh case studies from small businesses that will inspire you!

Praise for Branding Basics
“Maria Ross makes it clear that branding isn’t just for big companies, rich companies, or consumer companies. It’s for your company. In a single readable volume, she shows you how to separate yourself from the pack and win.”

Marty Neumeier, Author
The Brand Gap, Zag, and Metaskills: Five Talents for the Robotic Age

“Match your authentic purpose with the courage to serve only the right customer (not any customer). That’s the essence of a successful business you will fall in love with. Maria’s book is the recipe for getting there. Dig in!”

Mike Michalowicz, Author
The Toilet Paper Entrepreneur, The Pumpkin Plan, and Profit First

“Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences and not on huge advertising budgets. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.”

Adam Sutton,

“Creating content that captivates customers, differentiates your organization and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into the tactics to produce random acts of content, read this book!”

Ann Handley, Chief Content Officer of MarketingProfs and Co-Author
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks (and More) that Engage Customers and Ignite Your Business

“(This book) is a wise and recommended read, not to be missed by any small business.”

Midwest Book Review

“Such a wide and clear scope on what makes successful brands so—successful. Great coverage. And great inspiration to be true to your values and think big.”

Danielle LaPorte, Author
The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms and The Desire Map

“Any organization looking to be more successful and get to the next level will benefit from the smart insights and fascinating, real-world stories in this book. Building a brand isn’t easy, nor is managing an existing brand’s reputation—especially in this time of online reviews and social media wildfire. Whether you’re trying to figure out what a brand is, thinking about rebranding, or ready to blast your brand full speed ahead, Maria cuts to the chase and tells you everything you need to know. This is invaluable for everyone, especially organizations with limited time and resources that need results–fast.”

Whitney Keyes, Professor + Author
Strategic Communications + Global Reputation Management, Seattle University
Propel: Five Ways to Amp Up Your Marketing and Accelerate Business

“As someone who has worked with thousands of small businesses, I have seen the lack of a clear, focused brand strategy cause people to waste time, energy, money, and to flounder in the marketplace. Never fear, Maria breaks down branding so that anyone with a business, or who is thinking of launching a business, can understand why an investment in branding is make or break for creating a thriving business. Don’t launch without it!”

Beth Schoenfeldt,Founder & CEO, FundedBuy

“With Branding Basics for Small Business, Maria Ross offers a clear + compelling definition of what a “brand” really is: Your company’s reputation, personality, and reason for being—all rolled into one package. If your “package” is less than phenomenal — or long overdue for a re-boot — this book is a little treasure. Dive in.”

Alexandra Franzen, Writer, Teacher, Author
50 Ways to Say You’re Awesome

“So many small businesses and entrepreneurs are intimidated and overwhelmed by the concept of branding. What is it? Where do I start? What does it even mean? Maria Ross breaks down branding into easy, doable steps and her writing is engaging, fun and jargon-free. This is a must-read for anybody who’s struggling with who to market to and how to reach them.”

Sarah Von Bargen, Blogger, Writer + Internet-Awesome-ifier +

Media Resources

For Press Inquries, please send a message.

Media Kit

Author Photo JPG

Book Cover JPG

Press Release: April 1, 2014

About the Book + Author

Select Press Coverage

Savvy Sexy Social, Branding Basics for Small Business (VIDEO), May 14, 2014

Butler on Business, Branding Basics for Small Business, April 11, 2014

The Big Biz Show TV and Radio Show: Branding Tips with Author Maria Ross, April 8., 2014

The Suitcase Entrepreneur Podcast: How to Build a Brilliant Brand for your Small Business, April 7, 2014

Under30CEO: Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision, April 7, 2014

Entrepreneur Podcast Network: Branding Basics for Small Business with Maria Ross, April 1, 2014

Seattle P-I: How to Create Killer Content Marketing, March 28, 2014

Fabulous Female Network: Must Read for All Business Owners, March 25, 2014


Book Review: Online Business Column with Bryan Haines, December 19, 2011

A Virtual Perception Podcast: Branding Basics with Author Maria Ross, February 2, 2011

My Edmonds News: Smart Marketing: Three Ways to Create Your Perfect Message, February 1, 2011

Matt on Marketing: My Favorite Sales & Marketing Books for 2010, December 16, 2010

Cool Marketing Stuff, A Concise Guide For Effective Branding (review), December 16, 2010

She Writes, Five Questions for…Maria Ross, September 27, 2010

Shoestring Venture, September 2010

Big Girl Branding, Maria Ross, Branding Basics, and Tattoos for Loyalty, September 2010

SBA Radio: Branding Tips for Any Budget, July 29, 2010 Shattering 5 Branding Myths, July 27, 2010

Seattle Woman Magazine: Inspiring Business Books, July/August Issue 2010

Upstart Snart Radio: New Book Plus 5 Branding Myths…Shattered!

Change Starts at Home: New Book by Maria Ross, July 18th, 2010

Women Entrepreneur Radio: Secrets to Success: Branding and Entrepreneurship, July 7, 2010

One Smart Cookie, June 15, 2010, 4 Reasons you Must Read Branding Basics for Small Business

Seattle PI , June 9, 2010

CRAVE Crush, June 8, 2010

Small Hands, Big Ideas, June 8, 2010

Seattle 2.0: Q&A with Author Maria Ross, June 4, 2010

Bookviews: Alan Caruba’s June Picks, June 2010

Seattle PI: May 30, 2010

Smart Book Review: May 14, 2010