Branding Basics

SECOND EDITION BRANDING BOOK NOW AVAILABLE!

Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget

By Maria Ross

Praise for Branding Basics for Small Business:

“Maria Ross makes it clear that branding isn’t just for big companies, rich companies, or consumer companies. It’s for your company. In a single readable volume, she shows you how to separate yourself from the pack and win. ” – Marty Neumeier, Director of Transformation, Liquid Agency and author of The Brand Gap and Zag.

“Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences, and not on huge advertising budgets. Ross concisely describes how to mold a meaningful brand, why companies need one, and how a brand should be applied. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.” – Adam Sutton, MarketingSherpa.com

What makes your business unique, something that stands out from the pack? “Branding Basics For Small Business” is a guide to branding and how it can literally be the deciding factor on the success of business. Brands make connections with customers, keep your product in mind, attract employees, and keep a business strong. “Branding Basics for Small Business” is a wise and recommended read, not to be missed by any small business.” – Midwest Book Review

“In today’s social economy, every business is a brand, regardless of size. And when Ross states that every new hire is a brand ambassador, she proves unequivocally that she ‘gets it’.  In this book, you’ll learn how to nail down your brand before you spend valuable resources on marketing and people that simply don’t fit your company’s core values.  Your brand is more than just a logo.It’s everything you are and the ticket to positive ROI.” -Lisa Barone, Chief Brand Office, Outspoken Media

“You’ve got such a wide and clear scope on what makes successful brands so… successful. Great coverage. And great inspiration to be true to your values and think big.” – Danielle LaPorte, creator of WhiteHotTruth.com, author of the upcoming Firestarter Sessions

“This is one of the more engaging branding/positioning books that I’ve ever read… The book is a brand-in-a-box. I’m very impressed – its what every business owner needs. It is a compelling read and 100% actionable, regardless of the type of business you have. Highly recommended.” – Bryan Haines, Online Business 101 columnist for About.com

Media Kit:

Download the Branding Basics for Small Business Media Kit. For interviews, speaking engagements and press inquiries, please email pr@red-slice.com

Select Press Coverage:

Book Review: About.com Online Business Column with Bryan Haines, December 19, 2011

A Virtual Perception Podcast: Branding Basics with Author Maria Ross, February 2, 2011

My Edmonds News: Smart Marketing: Three Ways to Create Your Perfect Message, February 1, 2011

Matt on Marketing: My Favorite Sales & Marketing Books for 2010, December 16, 2010

Cool Marketing Stuff, A Concise Guide For Effective Branding (review), December 16, 2010

She Writes, Five Questions for…Maria Ross, September 27, 2010

Shoestring Venture, September 2010

Big Girl Branding, Maria Ross, Branding Basics, and Tattoos for Loyalty, September 2010

SBA Radio: Branding Tips for Any Budget, July 29, 2010

MarketingProfs.com: Shattering 5 Branding Myths, July 27, 2010

Seattle Woman Magazine: Inspiring Business Books, July/August Issue 2010

Upstart Snart Radio: New Book Plus 5 Branding Myths…Shattered!

Change Starts at Home: New Book by Maria Ross, July 18th, 2010

Women Entrepreneur Radio: Secrets to Success: Branding and Entrepreneurship, July 7, 2010

One Smart Cookie, June 15, 2010, 4 Reasons you Must Read Branding Basics for Small Business

Seattle PI , June 9, 2010

CRAVE Crush, June 8, 2010

Small Hands, Big Ideas, June 8, 2010

Seattle 2.0: Q&A with Author Maria Ross, June 4, 2010

Bookviews: Alan Caruba’s June Picks, June 2010

Seattle PI: May 30, 2010

Smart Book Review: May 14, 2010

Press Releases:

PRESS RELEASE: Obama Small Business Bill Spotlights Critical Economic Segment – But How to Help Small Businesses Succeed? July 28, 2010

PRESS RELEASE: Branding Basics Launch, June 1, 2010