I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flagship software product.
This project was a textbook case for why methodically working on the brand strategy first leads to super successful outcomes. Instead of simply coming in to slap a name and logo on a new product, the first step was a brand strategy session to articulate the company’s overall vision, target customers, and messaging before we brought this down to what that meant for the flagship product. This careful thinking made the product launch and company rebrand so successful that they finally pulled the trigger on adopting Talemetry as their overall corporate identity.
When we embarked on that project, the client knew that “re-branding” was not merely about the visual. It was about how they walked and talked as well: messaging, product development, customer experience. The whole kit and caboodle. And their savvy paid off in a big way.
So I thought this week, we’d all take a step back. Enjoy this video I did for MySourceTV – it’s a refresher course on what “brand” really means and the 3 big reasons (or the 3 C’s as I like to call them) why thinking through and articulating your brand strategy absolutely matters to your success.
What is Brand and Why Should You Care?
When you think about brand in this way, you realize there are many different ways to refresh and reboot your brand that have nothing to do with overhauling a website or spending thousands on new logos and materials. (Tweet!)