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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why Taylor Swift is the Savviest Marketer We Know
The dog days of summer have never been felt more acutely on our planet than the past few months. Record scorching temps, wildfires. And I’m hearing data that many companies are still not actively treating climate change as a business threat. Sigh. Seriously?! Not to mention the sizzling hot economic buying power of women. Taylor…
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Leaders: Control or Connect?
Recently, I learned (another) leadership lesson from my parenting journey: Are you trying to control or connect? My defiant son is learning to navigate who he is in the world, apart from Mom and Dad (if I dare slip up and say, Mommy, he is quick to correct!). You can imagine the arguments, stress, exhaustion…
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Can’t Get Your Employees Back to the Office? Here’s Why
Recently, Delta CEO Ed Bastian talked to BusinessInsider about the real reason there is tension around the return to office (RTO). So simple. So ignored. Your employees’ work and life patterns have been forever changed. Employees crave flexibility. They are not going back unless it works for them. The Pandemic showed knowledge workers that it’s…
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