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Maria’s weekly expert insight on empathy-led business, culture and brands

  • The 10 must-have messages you need for your brand

    Want to know one of the most-often misquoted sayings in our culture? It’s Ralph Waldo Emerson’s take on consistency: A foolish consistency is the hobgoblin of little minds Often this is quoted without the word “foolish” which changes the whole meaning of this nugget o’wisdom He’s not saying consistency is bad, per se, but that consistency which doesn’t serve…

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  • How to finish: 5 tips for making wild dreams come true

    It’s February, which means about 80% of your New Year’s goals are already shot, right? Why is dreaming up our big ideas so much easier than making them happen? Today’s insightful guest post from entrepreneur and content marketing expert Betsy Talbot will change all that. When you embark on a big project for your business,…

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  • Why small businesses need to pay attention to engagement

    Today, here’s a juicy guest post by small business writer Erica Bell about why engagement matters. Starting a business isn’t easy, I know. Small business owners wear many hats, from CEO to Marketing and HR Manager, and are constantly under a time crunch. While managing the business from sunrise to sunset may already be a challenge,…

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