Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

5 quick tips to boost sales around the holidays

The Bermuda Triangle of holidays is almost upon us: Thanksgiving, Christmas and New Year’s. It can feel like a vortex into which you get sucked against your will and you can’t control the velocity with which you spin widly out of control – until you get unceremoniously spit out the other end on January 2.…
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Embrace your freakdom: Creating a breakout brand with Kelli Bielema of Shindig Events

I was hit by the hurricane that is Kelli Bielema at a recent Seattle entrepreneur panel which I moderated. Instantly, I fell in love with her vibrant personality and quirky branding for her event planning business, Shindig Events. Her business creates “events that rock your face off” so you instantly know you’re not dealing with your…
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Fine wine brands: “Chanel vs. H&M”

Some of you may know I’ve been a freelance wine writer online and in print before. I’m not an expert sommelier by any stretch but I love wine so I was fortunate enough to share the novice’s point of view and land some fun gigs tasting, researching and chatting up wine experts. I often tout…
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