Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • The most important person to your business

    “I’m nobody.” Recently, I got to witness a fascinating customer service moment. I was at a specialty grocery store in my neighborhood and as I walked up to the check out line, a man was complaining to the cashier. Doesn’t really matter about what. It was something to do with freshness expiration dates on some…

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  • Top 3 tips for a better website + how to integrate social media

    It’s third quarter for most of us. How’s your year shaping up? I always encourage clients to revisit their brand strategy once per quarter – and this includes your all-important website. For most businesses, your website is the crown jewel of your marketing efforts, your storefront, your showpiece. But often we spend so much time…

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  • What marketing is…and is not

    “I don’t believe in marketing.” This is what a CEO who has a few successful tech startups under his belt told someone I know. And it made me laugh. Have you ever told someone sitting next to you on plane what your company does? That’s marketing. Have you ever pitched a client on the value…

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