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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Going Back to Office Life: Do Employees Fare Better at Home?

    How do your employees work best? Well, it requires leadership empathy to understand your team best and help them thrive. Today’s guest post addresses the hot question right now of going hybrid or not is the recipe for future performance success. Guest Blogger Stephanie Hendricks is a full time freelance contributor to many leading small…

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  • What Will Become of the Twitter Brand?

    By now, you’ve surely aware of the Twitter brouhaha. Billionaire Elon Musk now owns the social media platform.  Musk says his goal is to reinstate free speech and get rid of spambots. But with Musk, you never really know what he’s playing at or if he’s just a quirky rich white guy. As one reporter…

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  • What is a Brand Positioning Statement?

    What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you’re all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single…

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