Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Top Tips for Landing Page Success
Are your website landing pages for products, services – or even just lead capture – not getting you the results you want? Are people getting to the page but then failing to convert? Then check out these great tips from a TrafficSwarm video. In the video, he walks you through some audits of real landing…
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Lay Off Starbucks!
Why so much hate? Starbucks was called out all over the web and media today for plans to open a stealth branded location in Seattle under a different name. Only the WSJ seemed to report just the facts without the hatred. Basically, Starbucks is testing out how well it fares if it removes it’s perceived…
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Ask The Expert: Bridget Gailey on Color
People always ask when embarking on a branding effort, “How do I choose colors?” Some prefer to go the route of choosing colors they love – after all, it’s my own business, right? I should be able to pick any color I want. But it’s important to remember that you are trying to visually communicate…
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