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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Ask the Expert, Part 2: The Unexpected Media Call and What to Do

    More from PR and personal presence guru Bronwyn Saglimbeni in the 2nd of our 3 part interview. Today we tackle unexpected calls from reporters and how to deal with them. RS: Hi again Bronwyn. Early in my career during a crises, I got an unexpected call where a reporter tried to catch me off-guard –…

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  • Ask the Expert: Bronwyn Saglimbeni helps you shine with the media (Part 1)

    Are you ready for your close-up? If not, Bronwyn Saglimbeni is your go-to gal. This PR guru is a media and personal presence consultant who helps entrepreneurs – especially women – get their story heard, and she prepares people for the media spotlight. She even helped the fourth American Idol judge polish her media presence…

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  • Branding is not a part-time job

    How can you control your brand amidst all the user-generated content on social media these days? Here’s the last of my 3-part interview with Sima Dahl (@simasays) on branding. We talk about how the best way you can feel okay about letting go of your brand to the masses is to actually live up to…

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