Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Twitter Kidnappings

    The WSJ reported this morning about companies’ growing fight to stop Twitter imposters opening accounts in their names. One such imposter is using this ploy to try to get free passes and new business as ransom. So far, Twitter has responded quickly and efficiently to complaints by shutting down false accounts but insists they can’t…

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  • I (heart) Kay Hirai

    Attended a fabulous workshop today hosted by marketing dynamo and friend of Red Slice Whitney Keyes and Kay Hirai, owner of a Mercer Island salon called Studio 904. The salon has such a unique mission and brand and it is all based on community involvement. The workshop was about Kay’s experiences with Social Entrepreneurism, the…

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  • Personal Branding for Your Career

    Branding has a lot to do with career change and job hunting. You need to convey a strong, consistent, authentic brand – and, just like when a company seeks a corporate partnership that firs, you need to find a career that fits your “personal brand” values and attributes. I am thrilled that CareerApple has invited…

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