Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • Two Seminars You Can Use

    Some great webinars/teleconferences built to help you with building your brand strategy or creating a winning elevator pitch. Check them out! 1) “The Truth About Branding: What it is, What it does and How a Clear Brand Strategy Can Save you Time, Money and Headache” Teleseminar: Thursday, May 21st at 12 noon Pacific Cost: FREE…

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  • Getting Back to Your Roots (Beans?)

    Starbucks is on of the most iconic brands in my humble opinion. Maybe it’s because I love what they do, love their coffee, love the mission that Howard Schultz set out to achieve (create a third place, a community, over coffee). I know everyone likes to rain on their parade and think of them as…

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  • DIY Branding

    Many of you are struggling with the economic downturn and perhaps want to revisit your branding and marketing plans for extra sizzle – but can’t afford a consultant right now. If you want to get started on your own, I’ve put my brand strategy process into an entertaining little eBook foryou DIY’ers out there! It’s…

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