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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Bada Bing

    Microsoft launched it’s new “decision engine” Bing last week to much hoopla and fanfare. And I have got to say – aside from the fact that MSFT pays my husband’s salary and our ridiculous health care bills from last year – I am grooving on this. Finally, FINALLY, I feel MSFT has tried to launch…

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  • Virgin America and Google Team Up

    Excellent promo contest by Virgin America (my new fave airline, BTW) and Google called “A Day in the Cloud”. On June 24, they are going to be executing an Internet scavenger hunt to promote Google apps – and are offering WiFi to VA passengers that day to do it while they are in the air.…

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  • Subscriptions Can Replace Full Ownership

    Just attended a great lunch given by Zuora, a software-as-a-service (SaaS) billing solution for subscription-based businesses (both traditional and SaaS themselves). Led by Salesforce.com and WebEx veterans, this company is out to help both small businesses as well as large enterprises easily manage and offer subscriptions to their customers – and link the solution to…

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