Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Mad About "Mad Men"
Have you become addicted to the AMC original series, Mad Men yet? If you love advertising and you love drama, you should. I recently caught up with Season 1 on Comcast On Demand. This is a juicy peek into the marketing (and personal) machinations of a 1960’s fictional ad agency, Sterline Cooper. The best parts…
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Stand-in Parents
From the “you can’t make this stuff up” file, I read about Chinese advertisers spending hordes of money on ad campaigns starring Chinese Olympic athletes and their parents. Hawking everything from milk to baby products, these ads are embracing the Chinese value of family loyalty. Smiling athletes pose with proud Mom and Dad as headlines…
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Houston, We Have A Problem
Nine times…ok, maybe eight….out of ten, you might not have a marketing problem but a communication problem. The more years I spend in marketing, the more I realize the following truths are repeated over and over again. And yes, guilty as charged on some occasions: 1) Marketing does not ask their customers why they have…
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