Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • 3 Tips to Make Facebook Ads Work For You

    3 Tips to Make Facebook Ads Work For You

    Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer,…

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  • Trick or Treat?

    Trick or Treat?

    Marketing does not have a very good reputation.  People often perceive marketers as liars or con artists, saying anything and everything to get you to buy their stuff.  When I see others in my chosen profession deceiving the public, my blood pressure goes up. I want to throttle soda companies that try to pretend their products are…

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  • Your Success is Not a Formula

    Your Success is Not a Formula

    I’m a big fan of predictive data analytics.     While I’m a creative type–marketer, actress, writer–I greatly admire that science and statistics can help us predict many things such as the last amazing solar eclipse, how strong a car seat needs to be to protect a child in a crash, climate change (yes, people, it’s real. Stop it.)  But…

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