Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands
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Good vs. Bad Customer Friction
Your organization, business or work will induce friction. Accept that. Friction is anything that makes a client or customer unhappy or prevents them from fully getting value from your work. Some people will embrace what you have to offer. Others will reject it. But, inevitably, some humans who find barriers to consuming, accepting, buying, and…
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Why Lack of Empathy Will Destroy Your Brand
You’ve probably heard all the outrage over how United Airlines forcibly removed a doctor from his seat, injuring him, simply because they needed his seat to accommodate a crew transfer. This is straight out of PR brand crisis hell. David Dao, the victim, is a doctor, grandparent, and Asian-American. The police dragged him from his…
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How to Create a Simple Marketing Plan That Brings You Joy
Are you narrowing your eyes at the title of this blog post, thinking “There’s no such thing as a simple marketing plan, Maria”? If every marketing plan you’ve ever tried has made you feel overwhelmed, allow me to explain simple marketing via a story about milk and pasta. Picture this: Your husband opens the refrigerator…
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