Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • 4 Clever Ways to Make it Easy for Others to Promote You

    4 Clever Ways to Make it Easy for Others to Promote You

    Whether you’re launching your website, promoting a special deal or simply sharing with the world your newest creation, one of the best ways to exponentially reach more people with the news is to partner up. We’ve all done it: You create this gorgeous new 6 week course or value-packed free webinar and you send an…

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  • Should you silence the critics? 4 tips to filter criticism

    Should you silence the critics? 4 tips to filter criticism

    Criticism sucks. No getting around it. Regardless of how good your intentions or how crazy the critic, it never ceases to be a punch to the gut. Here’s the thing: Good intentions can’t protect you from criticism. (Tweet this!) As you may know, I survived a near-fatal brain aneurysm rupture and wrote a book about…

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  • How to Use a Press Release

    How to Use a Press Release

    Ah, the poor press release. It’s been abused, distorted, asked to work miracles and is one of the biggest marketing and brand awareness misconceptions I’ve ever encountered in my 20+ year career. Most business owners (and frankly, large company CEO’s) just don’t understand what a press release can – and cannot – do for your…

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