Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Heed the mouse: Who do you serve and what do they need?
A trip to Disneyland and my husband’s profound comment recently put me in my place. Here’s the tale: In my own book, Branding Basics for Small Business (2nd Edition), there’s a passage titled: All Markets Have a Brand Need. In it, I seek to clarify that “brand” is not just about high-end “luxury brands” but…
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The problem with perfection
I have seen too many smart, savvy, brilliant people let their ideas die on the vine because they want to do something that many of us think is admirable. And it should make all of us angry and sad: They want to be perfect. All the stories that people need to hear. All the talent…
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4 Clever Ways to Make it Easy for Others to Promote You
Whether you’re launching your website, promoting a special deal or simply sharing with the world your newest creation, one of the best ways to exponentially reach more people with the news is to partner up. We’ve all done it: You create this gorgeous new 6 week course or value-packed free webinar and you send an…
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